BLOG

How to Share Access to a YouTube Brand Account With Your Agency

Published November 20, 2018

Businesses of all sizes are expanding their use of YouTube videos for marketing and customer support. But, how do you share access to your business YouTube account with other people who work with you - especially your agency?

 The key is to use a Google Brand Account to host your YouTube videos.  Brand Accounts are Google’s solution for businesses that need to share and collaborate on managing a brand across Google properties.

Megalytic Introduces Instagram Reporting

Published November 19, 2018
Megalytic has rolled out integration with Instagram Insights data. Marketers can now easily incorporate Instagram performance data into their reports. The data available includes: followers, posts, likes, comments, video views, reach, impressions, demographics, and more.
 
Like our integrations with Facebook, Google Ads, and others, the Instagram integration is powerful but simple to use. This short video shows how you can get started.

How to Install and Debug the Facebook Pixel using Google Tag Manager

Published August 24, 2018
As a digital marketer, juggling a variety of advertising platforms is just a part of everyday life. From Google Ads and Facebook to Twitter, LinkedIn, AdRoll, and more, you’re used to having a lot on your plate.
 
But when you have to worry about installing performance-tracking tags and pixels on your website so you can optimize for each platform, things can get overwhelming. Not only do you have to add this time-consuming task to your IT team’s already long to-do list, but it creates a lot of additional code to manage, maintain, and update.

Google Search Console Data That Agencies Should Share With Clients

Published August 21, 2018
There are lots of ways to drive traffic to a website these days – social media, pay-per-click ads, display ads, email marketing, etc. But, for many websites, organic search remains the largest source of traffic.
 
As an agency, you need to help your clients understand what’s driving organic search traffic to their websites and how they can grow that traffic. This means you need a source of data that measures organic search traffic. For traffic from Google Search, there is an excellent free tool from Google providing that data: Google Search Console (GSC). While other tools "scrape" data from the Google search engine result pages (SERPs), GSC provides the official data from Google.
In this blog post, we’ll look at what kind of data you can pull from Google Search Console, how to use it for SEO, and how to best share it with your clients.

Building Facebook Lead Ads That Convert

Published August 17, 2018
Facebook lead ads are incredibly useful when you want to create a connection with potential prospects. You can use lead ads to gather emails and other contact information, provide quotes and estimates, get people to sign up for your newsletter, and just about anything else you can think of. The benefit of lead ads is that they help you engage with your audience on a deeper level by collecting contact information.
But how can you create lead ads that are more likely to convert? Luckily, there is a lot you can do to optimize your lead ads. Whether you’re new to Facebook lead ads or simply want your current ads to perform better, this post will help you improve your conversion rates.
 

ALSO IN THIS BLOG

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.