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Google Analytics Training Options

Published January 15, 2019
Google Analytics is an indispensable tool for digital marketers. But, with so many metrics and reporting options, it can be overwhelming to figure out on your own. Luckily, there are a lot of great training options out there. In this post, we look at the various types of Google Analytics training that are available and provide insight to help you decide which is best for you.

An Example Instagram Report Template for Agencies

Published December 21, 2018

2018 was the year that Instagram became a major internet marketing platform, with nearly 1 billion users. If you didn’t already have a brand presence on the social media platform, you probably started one, or wanted to. Both organic posts and paid advertising on Instagram can bring great value to your brand’s marketing program.

Once you get your Instagram campaigns up and running, you are probably wondering how best to determine their performance. You want to be able to demonstrate the value of these campaigns and know where you’re doing well and where you can improve for the future. You’re probably going to start doing a monthly report on Instagram performance, but luckily, this is not a difficult process. It’s very similar in many ways to other reports you may already be producing. In this post, we’ll present a template to help you jump start your Instagram reporting.

How to Get Google Analytics Certified: Step-by-Step

Published December 14, 2018

Every digital agency and internal marketing group needs a Google Analytics expert. Since you are reading this post, you’ve probably decided that you want to be that expert. Or maybe you’ve been “volunteered” for that role by your team!

Either way, congratulations! Mastery of Google Analytics is an important milestone in becoming a proficient digital marketer. A good start is to become certified by passing the Google Analytics Individual Qualification (GAIQ) exam. In this post, we walk through the process, step by step, of getting Google Analytics certified.

Digital Marketing Reports - The Key Components

Published December 11, 2018

Whether you do digital marketing for an agency or an internal team, you probably need to create monthly reports summarizing the performance of your campaigns. These reports showcase the successes of your marketing strategies and highlight where improvements can be made. There are tons of marketing metrics out there-- it’s hard to know what to include in your monthly report and how to display the data. And the results themselves might get lost-- even if you’ve massively improved campaign performance -- if you don’t present the data in a way that your team comprehends and engages with.

In this post, we’ll look at some of the key components of digital marketing reports that add the most value for your clients and colleagues.

How to Share Access to a YouTube Brand Account With Your Agency

Published November 20, 2018

Businesses of all sizes are expanding their use of YouTube videos for marketing and customer support. But, how do you share access to your business YouTube account with other people who work with you - especially your agency?

 The key is to use a Google Brand Account to host your YouTube videos.  Brand Accounts are Google’s solution for businesses that need to share and collaborate on managing a brand across Google properties.

ALSO IN THIS BLOG

Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.

 

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
There are a lot of reasons why you might want to share access to your company's Instagram account with your digital marketing agency.
  1. You want your agency to run ads for your business on Instagram.
  2. You'd like your agency to boost some of your Instagram posts to achieve specific marketing objectives.
  3. You want your agency to create content and post directly to your feed.
Instagram advertising is handled through Facebook Ads. So, you can achieve the first two objectives by sharing access through Facebook Business Manager. In the third case, you will need to share your company's Instagram account password with your agency or else give them access through a third-party tool like Hootsuite or Buffer.
We've put together this blog post to walk through the steps in each scenario and provided screen shots to make it easy to follow. So, if you are ready to begin sharing Instagram access with your agency, but haven't known how to get started, you've found the right resource.