As a business owner or marketer, getting more traffic and qualified leads to your website is likely at the top of your agenda.
If you’re like most advertisers, you’re spending most of your search marketing budget on Google Ads because it seems smart. Since they have the bulk of the market ( 63.5% share vs 24% for Bing in the United States), Google is a behemoth in the world of pay-per-click search marketing.
But if you’re counting on Google Ads to do it all, you’re missing out. More and more of today’s businesses are turning to Microsoft’s Bing Ads to enhance their marketing efforts and get a bigger bang for the buck.
If you’re not familiar with Bing Ads, you’re not alone, but we’ve done your homework for you. In this post, you’ll learn more about why you should run campaigns on Bing Ads and how do it effectively.