BLOG

Resize your Widgets in Megalytic Reports

Published November 26, 2019

Great news! Megalytic has introduced resizable widgets for your custom reports! As we’ve mentioned in a previous post, it’s crucial when presenting data in your reports, to display it in a way that’s easily digestible for your clients (and co-workers) to understand.

TapClicks Acquires Megalytic to Further Expand Global Footprint

Published October 30, 2019

SAN JOSE, Calif. -- October 30, 2019 -- TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced that it has acquired Megalytic, a leading provider of client reporting and dashboard solutions. Known for its ease of use and automated reporting capabilities, Megalytic will now feature access to the hundreds of proprietary data connectors included in the TapClicks MarketPlace to offer digital marketers the seamless integration of data from the full breadth of popular marketing and advertising tools used in the industry today.

Agency Markup for Advertising Reports in Megalytic

Published September 6, 2019

Agencies that provide advertising services for clients often get paid by marking up the cost of that advertising. For example, the client and agency may agree to run a Facebook advertising campaign and the client will pay the agency the Facebook ad costs for the campaign plus 15%. That additional 15% is referred to as the "markup".

Megalytic Introduces YouTube Analytics Reporting

Published April 25, 2019

Megalytic has recently introduced integration with YouTube Analytics. Much of the YouTube channel and video analytics data that is available in YouTube Studio can now be pulled into Megalytic reports.

Google Analytics Training Options

Published January 15, 2019
Google Analytics is an indispensable tool for digital marketers. But, with so many metrics and reporting options, it can be overwhelming to figure out on your own. Luckily, there are a lot of great training options out there. In this post, we look at the various types of Google Analytics training that are available and provide insight to help you decide which is best for you.

JOIN OUR MAILING LIST

ALSO IN THIS BLOG

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.