2018 was the year that Instagram became a major internet marketing platform, with nearly 1 billion users. If you didn’t already have a brand presence on the social media platform, you probably started one, or wanted to. Both organic posts and paid advertising on Instagram can bring great value to your brand’s marketing program.

Once you get your Instagram campaigns up and running, you are probably wondering how best to determine their performance. You want to be able to demonstrate the value of these campaigns and know where you’re doing well and where you can improve for the future. You’re probably going to start doing a monthly report on Instagram performance, but luckily, this is not a difficult process. It’s very similar in many ways to other reports you may already be producing. In this post, we’ll present a template to help you jump start your Instagram reporting.

Every digital agency and internal marketing group needs a Google Analytics expert. Since you are reading this post, you’ve probably decided that you want to be that expert. Or maybe you’ve been “volunteered” for that role by your team!

Either way, congratulations! Mastery of Google Analytics is an important milestone in becoming a proficient digital marketer. A good start is to become certified by passing the Google Analytics Individual Qualification (GAIQ) exam. In this post, we walk through the process, step by step, of getting Google Analytics certified.

Whether you do digital marketing for an agency or an internal team, you probably need to create monthly reports summarizing the performance of your campaigns. These reports showcase the successes of your marketing strategies and highlight where improvements can be made. There are tons of marketing metrics out there-- it’s hard to know what to include in your monthly report and how to display the data. And the results themselves might get lost-- even if you’ve massively improved campaign performance -- if you don’t present the data in a way that your team comprehends and engages with.

In this post, we’ll look at some of the key components of digital marketing reports that add the most value for your clients and colleagues.