How to Share Access to a YouTube Brand Account With Your Agency

Published November 20, 2018

Businesses of all sizes are expanding their use of YouTube videos for marketing and customer support. But, how do you share access to your business YouTube account with other people who work with you - especially your agency?

 The key is to use a Google Brand Account to host your YouTube videos.  Brand Accounts are Google’s solution for businesses that need to share and collaborate on managing a brand across Google properties.

Google Brand Accounts can link many Google services, including YouTube, Google Photos, etc. Using a Brand Account rather than a personal account allows you to authorize access for multiple users and give them managerial permissions. If you are working with an agency, you’ll want to give them access to your Youtube account so they can manage your videos, run ad campaigns, and make use of YouTube Analytics to measure success and develop new ideas for video campaigns.


Giving your agency access to your YouTube Brand Account can be confusing, so here we explain how to do it, step by step:

1. Go to YouTube and log in as your Brand Account

If your Brand Account is already linked to your personal account, click on your account, find “Switch Accounts” in the dropdown menu, and select the Brand Account you wish to switch to. This will log you into your Brand Account.

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2. G
o to Settings and find Managers.

This will be a section at the bottom of the Settings menu. Click the link that says Add or Remove Managers.

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3. Click Add New Users.

This button is in the top right corner of the Manage Permissions window and looks like two people and a plus sign.

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4. Add names or email addresses you wish to associate with your Brand Account.

You can add individual email addresses or find them by name if they’re linked to the Google account you are currently using.

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5. Give these users Manager Access.

Owners control who else can manage the account, so it’s best to keep Owners within your business. There will always be one Primary Owner who can add other Owners to the account. Manager access allows users to post videos, read and manage comments, see channel analytics, and edit account details, but they cannot delete the account.  Manager level access is the most common to give to an agency.

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The users at your agency who have been given Manager access will then receive an email invitation. If they accept the invitation, they will be granted access. With access, they can switch to your business’ Brand Account in the same manner that you do and utilize Youtube to best promote your brand and company.

If you switch agencies, decide to bring YouTube management in-house, or for any other reason, you can easily remove permissions from people previously granted access, in order to do this, you will need to:

1. Find the Brand Accounts section of your Google Account and choose your account.

This section can be found by going to, Clicking Personal Info & Privacy, Clicking on “Go to Google Dashboard”, and scrolling down to Brand Accounts, or by clicking here: Find the Brand Account you wish to manage under Your Brand Accounts.

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2. Select Manage Permissions.

This will be a large blue button next to Users and will bring up a pop up window displaying all of the users who have been given permission to access this account.

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3. Select their role in order to change or remove it.

If you are the Primary Owner of the account, you must give Primary Ownership to another person before you leave the account. Only Owners can delete the account entirely.



When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:



It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.


Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.