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Megalytic Introduces Instagram Reporting

Published November 19, 2018
Megalytic has rolled out integration with Instagram Insights data. Marketers can now easily incorporate Instagram performance data into their reports. The data available includes: followers, posts, likes, comments, video views, reach, impressions, demographics, and more.
 
Like our integrations with Facebook, Google Ads, and others, the Instagram integration is powerful but simple to use. This short video shows how you can get started.

 


Connect with Instagram Business Accounts

Megalytic users can now connect with their Instagram business accounts and automatically report on followers, posts, likes, comments, and reach, and other key performance indicators. Reports, based on Instagram performance, can be created in a fraction of the time that it takes to build them manually. Additionally, Megalytic supplies a library of Instagram-specific widgets that can be customized to meet the needs of each individual marketing report.


If you are using a personal Instagram account for marketing your company, you’ll need to convert it to a business account in order to track these statistics and report on them with Megalytic.

 

The chart below, generated from the “Instagram Insights” widget, shows the weekly Instagram account’s reach. “Reach” is the number of users who saw content from the Instagram account.

Weekly-Reach-768x477

Better, Faster, Easier Marketing Reports

Megalytic is easing the burden of manual labor required for digital marketing reports. Marketers can now create reports on their Instagram campaigns without the grunt work of data exports and spreadsheets. This is another step toward Megalytic’s goal of providing digital marketers a single tool that generates all the reports that their clients and colleagues demand.

Free Trial

For those interested in learning more, Megalytic offers a free 14-day trial and multiple payment plans to fit various needs and budgets.

 
 

ALSO IN THIS BLOG

Remember how your mom told you not to stand too close to the television because it might hurt your eyes?
The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.
Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.

 

 

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
One of the most exciting and important aspects of digital marketing is the ability to understand exactly how your customers are finding you. It informs every single part of integrated campaigns and helps determine which efforts are working and which ones need to be revisited. Google Analytics allows you to zero in on the performances of different marketing channels to evaluate everything from brand awareness to social media messaging. To get the most insight from that data, it’s crucial to understand exactly how Google sorts your traffic.
Channels in Google Analytics are high-level categories indicating how people found your site. While the Source/Medium report shows you in more detail where people came from, Channels are broader, more “user-friendly” names lumping visits together in buckets useful for high-level reporting categories.
For instance, Facebook Sessions often show up in multiple ways in the Source/Medium report. They may appear as facebook.com, m.facebook.com, and l.facebook.com, all of which are variations of the same source. The Channels report will include all of these in the Social bucket, so you can see less granular, aggregate numbers on social media performance.