If you do paid search engine marketing, you know that Google Ads isn't the only game in town. With Bing Ads, you can expand your audience with lower CPCs and higher conversion rates than Google. And Megalytic can now support your reporting needs because we've introduced an integration with Bing Ads.
You can now put together comprehensive search engine marketing (SEM) reports that include data from both Google Ads and Bing Ads. And, in fact, our Bing Ads widgets work in much the same way as our Google Ads widgets. You can drag and drop Bing Ads widgets into a report and customize them to meet your needs.
In this post, we take a look at the new Bing Campaigns widget and show how you can start using it in your reports.