Spending money on marketing is not new. But with digital advertising, especially the paid options available in Google, for every dollar you lay out, you can figure out how much you’re getting back. From actual revenue to gauging exposure, AdWords gives you extensive insights. You may still have to “spend money to make money,” but at least here you can make sure your money is working smarter.
But to do this, which metrics should you care about most when reviewing AdWords performance? With so much data it’s sometimes hard to tell. For starters, take a look at the sheer number of options you have in the interface for viewing metrics.
You can add scores of metric columns via the interface, but more isn’t always better. For looking at top level data, there are a few specific metrics you should care about to pinpoint success.
In this article, we’ll review the top AdWords metrics and what they mean for your account, while helping you focus on what numbers matter most to your business’s bottom line.