The Great Megalytic Scavenger Hunt

Published May 24, 2018
If you’re a regular reader of this blog, it probably means you spend a lot of your time searching for unique and specific insights among a sea of data and advice. In your normal day to day life, finding answers can feel a bit like a scavenger hunt.
Well, because today is National Scavenger Hunt Day, we’ve decided to take it to the next level. This is the annual day dedicated to accomplishing tasks and collecting miscellaneous items for the pure thrill of the hunt. To get in on the game, we’re happy to announce the Great Megalytic Scavenger Hunt of 2018.
We’ve created a list of 18 questions and quests across 4 different categories, for you to track down! You’ll need an email account, something to take screenshots with, and your sharpest wits.
This post and this scavenger hunt are all about you, our readers. We hope you enjoy our regular posts and our tools, but today let’s play a game. Maybe this exercise will help introduce you to sections of the website or aspects of your account you might not be as familiar with.
But above all, we want you to have fun. To sweeten the deal, we will award a prize to the first submission that correctly responds to all 18 items.
To Enter: Send your responses to by Midnight on May 31st.
The Prize: The winner will receive 6 months FREE Megalytic Premium Subscription ($1,200 value).
Ready? Let’s get scavenging!!!

Blog, Blog, Baby

The scavenger hunt starts off with your favorite weekly read – our blog! Dig around the /blog/ section of our website to track down the following items.

  1. What is the title tag of the Megalytic Blog?
  2. Find our blog’s RSS feed – Provide the URL.
  3. Find at least 2 blog posts about working with Google Analytics – Provide titles or the URLs of the posts.
  4. Find a recent blog post and add a comment or ask a question. Provide a screenshot.
  5. Name the date of our very first blog post.


Let’s Get Social

Besides our blog, we also have dedicated social media profiles for us to communicate with, engage, and educate the digital marketing communities. Start tracking down the following items on these profiles.

  1. Find 2 social media profiles for Megalytic and provide the URLs for them.
  2. Use the hashtag #NationalScavengerHuntDay in a message you send to one of those profiles. Provide a screenshot.
  3. Find a Megalytic created eBook on Facebook advertising – Provide the URL (Hint: we wrote them to help people learn).


Working in Megalytic Reports

As much as we’re proud of the blog, we know why you became a customer – our reporting tools! Show off your reporting prowess (or discover our features) by hunting down the following items from the Reports and Support section of the website.

  1. Name any 3 of the built-in themes available in Megalytic.
  2. Name one thing Megalytic can do that Google Analytics doesn’t? (Hint: This is asked often, frequently, you might say)
  3. Name 2 paid digital advertising platforms for which Megalytic has dedicated widgets.
  4. Name 3 Chart Types available in Megalytic Widgets.
  5. Find a Support article about Scheduling Reports – Provide the URL.
  6. Name 2 ecommerce Widgets available in a Megalytic Report.
  7. Where can users submit a help request to Megalytic? – Provide the URL.


Off the Beaten Path

Megalytic is designed to pull in outside data from disparate sources. So let’s go outside of the website! Track down these last three items specific to Google Analytics and Facebook.

  1. On what URL does Google provide the definition of "Default Channels"?
  2. What does Facebook officially define as a “Button Click”?
  3. Screenshot an unusually named Custom Segment in Google Analytics.


Completing the Great Megalytic Scavenger Hunt

Send an email to with your screenshots and the responses/answers for these scavenger hunt items. Be sure to send responses in by May 31st to be eligible for the prize. The first reader to correctly send in all 18 items from the scavenger hunt will win 6 months FREE Megalytic Premium Subscription ($1,200 value).

Good luck and have fun!


When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:



It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.


Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.