This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF AUGUST 25, 2015

#PPCPodcast with Brad Geddes

IN THE NEWS

Facebook Allowing Animated GIFs in Ads & Boosted Posts Test
It seems that auto-play video ads aren’t the only thing that will be...

Facebook Updates Business Manager
Facebook quietly released an update to Business Manager, the single...

Google Tests Video Ads Within Search Results
Google is following Bing and Yahoo in testing video ads in its search...

New Automated Extensions for Google’s Product Listing Ads
Just in time for the holiday advertising ramp up, Google announced...

Shopping Promotional Text Being Retired For Automated Extensions
This week, Google AdWords rolled out new automated extensions...

Google Confirms Three Mobile Text Ads Showing On Some Queries
Mobile searchers will often see three text ads instead of two on a small...

Bing Ads’ New “Notify Me” Rules Automatically Email Campaign Alerts
Create rules at all levels of your account to get email alerts about...

Twitter’s Audience Platform Now Includes Off Twitter Placements Of Ads
Advertisers will be much more interested in the Audience Network with...

LEARN SOMETHING NEW

How to Use a $5 Twitter Ad to Redefine Your Facebook Strategy
While focus may be on Facebook ads, a small treasure trove of...

Promoting Facebook Ads To Instagram & Hanging Out Without Google+
One of our very own discovers advertisers can promote Facebook ads to...

PPC & Local Service Area Businesses – A Perfect Fit
Used effectively, local service area businesses can garner great results...

5 Essential Strategies to Streamline Your PPC Campaigns
Every search marketer should do some keyword maintenance from time...

Best Practices: Improve the performance of your DSA campaigns
Dynamic Search Ads are driving great results for businesses, and, as..

7 Must Have Reports To Create In AdWords Report Editor
AdWords recently announced the release of the new AdWords Report...

Custom Columns: Your Data, Your Way
Google launched Custom Columns for AdWords back in December, but...

5 Rules Of Data Visualization
Nice visualizations can make it easier to find key takeaways and...

Amazon Text Ads Are Here – What Does It Mean For You?
Amazon has released Text Ads. Learn how to setup and what our initial...

INDUSTRY TRENDS

Facebook Pulls Ahead of Google In Referral Traffic
Last quarter, Facebook surpassed Google in referral traffic to news...

Facebook Dominant But Flat, Instagram, Pinterest Have Doubled Users
Almost half (49 percent) of those 18 to 29 in the US are users of...

Teens Spend 2X More Time With Mobile Than PCs Or TVs
American teens, (so-called “Millennial teens”) spend more than twice as...

The Generational Content Gap: How Different Age Groups Consume Content
Columnist Kerry Jones shares recent research about online content...

Mobile commerce is now 30% of all U.S. e-commerce
Mobile commerce continues to gain momentum as a mainstream way...