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Megalytic's New Integration with Facebook Ads

Published August 4, 2016
We are pleased to announce Megalytic's integration with Facebook Ads. Marketers can now easily incorporate Facebook Advertising data into their reports. This integration brings us one step closer to our goal of becoming a one-stop shop for all Marketing reporting needs.
Like our integrations with Google AdWords and Facebook Insights, the Facebook Ads integration is easy to use, yet powerful. This short video shows how it works.

 

https://youtu.be/_yM1m26bl1k

 

Connect with Facebook Advertising Accounts

Megalytic users can now connect with their Facebook Ads accounts and automatically report on campaigns, ad sets, ads, spend, reach, CPM, and other key performance indicators. Reports, based on Facebook Ads performance, can be created in a fraction of the time that it takes to build them manually. Additionally, Megalytic supplies a library of Facebook-specific widgets that can be customized to meet the needs of each individual marketing report.

The chart below, generated from the "Ads Campaigns" widget, shows monthly Facebook ad impressions, compared with the same month last year.

 

Monthly Paid Impressions vs Last Year

 

Better, Faster, Easier Marketing Reports

Megalytic is easing the burden of manual labor required for digital marketing reports. Marketers can now create reports on their Facebook ad campaigns without the grunt work of data exports and spreadsheets. This is another step toward Megalytic's goal of providing digital marketers a single tool that generates all the reports that their clients and colleagues demand.

Free Trial

For those interested in learning more, Megalytic offers a free 14-day trial and multiple payment plans to fit various needs and budgets.

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When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

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There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.
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We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.