BLOG

Megalytic Upgrade - August 2014

Published August 7, 2014
We have recently released an upgrade to Megalytic that is packed with enhancements and new features. Here are a few of the highlights:
  • Improved text formatting for comments and cover pages.
  • Compare multiple websites in a single graph or table.
  • Custom metrics you can create to track important ratios.
  • Filtering now available on all widgets.

Login or create a free trial account to check it out.

Megalytic Upgrade August 2014

 

Improved Text Formatting for Comments and Cover Pages

Build even more impressive reports for your clients and colleagues with beautifully formatted cover pages and comments. You can now create comments and cover pages with extensive text formatting - fonts, styles, bullets, indenting, etc. You can even embed images in your text.

Compare (and Aggregate) Multiple Websites

Need to create charts and tables that compare data from multiple websites? Megalytic's Metrics by View widget makes it easy. Just select the Google Analytics accounts that you want to compare, and use the widget editor to adjust the chart to present the data however you want.

Custom Metrics for Tracking Ratios

Have you ever wanted to track an important ratio like the number of video plays per visit to a page? Now you can use Megalytic Ratio Metrics to create your own metric for that. Just select the numerator and denominator metrics, give your ratio a name, and Megalytic does the rest.

Filtering Now Available on All Widgets

Display exactly the data you need in your charts and tables by adding Filters to your widgets. For example, create a table showing the most visited blog posts on your site. Or select exactly 2 campaigns and compare their performance over time.

ALSO IN THIS BLOG

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.