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Megalytic Now Integrated with Facebook Page Insights

Published March 14, 2016
We are really excited to announce direct integration with Facebook Pages. This integration the latest step in Megalytic’s advancement toward becoming a one-stop shop for creating digital marketing reports from all major data sources.
Like our integrations with Google Analytics and Adwords, the Facebook Page integration is easy to use, yet powerful. This short video shows how it works.

 

https://youtu.be/Yt94-4LN3DE

 

Connect with Facebook Pages

Megalytic users can now connect with their Facebook Pages and automatically report on likes, posts, comments, audience demographics, impressions, reach, and other key performance indicators. Users can create insightful reports based on Facebook Page activity in a fraction of the time that it takes to produce such reports manually. Additionally, users have access to a library of Facebook Page-specific widgets that can be customized to present different metrics, display alternate chart types, compare against past performance, and much more.

One example is Megalytic’s “Page Impressions Widget” that displays a variety of important metrics about a Page’s audience and how they are being reached. You can quickly create Charts and Tables highlighting Paid, Organic, and Viral impressions, Story Types bringing viewers to the Page, and the effectiveness of Paid vs. Organic channels. Almost any data point accessible through Facebook’s Page Insights interface can be quickly and easily included in a Megalytic report.

 

Facebook Page Impressions Widget in Megalytic

 

Other widgets include the “Page Likes Widget” can show the growth in fans over time, broken out by demographics, city, county, language, or source; the “Posts Published Widget” that reports the performance of individual posts; and the “Page Reach Widget” that analyzes that Page audience by demographics, Paid vs. Organic, city, country, etc.

Eliminating the Grunt Work from Digital Marketing

Our goal is eliminating the grunt work from digital marketing. This Facebook Page integration takes us a step closer to our vision of providing digital marketers a single tool that generates all the reports that their clients and colleagues demand.

As data gets more important to digital marketers every day, you - the digital marketer - find yourself spending more and more time creating reports to satisfy the every growing thirst for data. Megalytic is working hard to relieve you of that burden by automating the report creation process.

Free Trial

For those interested in learning more, Megalytic offers a free 14-day trial and multiple payment plans to fit various needs and budgets.

ALSO IN THIS BLOG

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.