Megalytic Adds Google Webmaster Tools

Published April 9, 2014

Today we added support for Google Webmaster Tools (GWT) data in Megalytic reports. Now your can connect your GWT accounts and start including SEO and link data in your reports.

Google Webmaster Tools

Four New Widgets - Just for Webmaster Tools Data

Megalytic now includes four widgets specifically for including GWT data in your reports.

  • Top Queries - to show Google Organic Search rankings, impressions, clicks, and click through rates.
  • Top Pages - to show which pages are getting featured and clicked in Google's search results.
  • Links - to show which sites are linking to your content.
  • Content Keywords - to show what keywords Google is indexing your site for.

The new GWT widgets can be found in the bottom section of the Megalytic widget library.

GWT Widgets

Connect Easily

It's easy to connect your Google Webmaster Tools accounts to Megalytic. Just head over to the Management section.


Click on "Add Connection" and select the Google Webmaster Tools icon. After that, just follow the instructions to enter your GWT username and password.




When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:



It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.