Our social media templates track both organic and paid statistics. The organic template focuses on the non-paid performance of posts over the last month. Interactions (e.g., Likes, Retweets), Reach, Comments, Demographics etc. are featured by default.
The paid template focuses more on campaign performance relating to goals and spending. Metrics like Link Clicks, Leads, and Conversions are important here.
Of course, you can also mix and match both organic and paid social statistics, creating your own unique report and saving it as a template to reuse with other clients. Demographic and geographic breakdowns are included.