Whether your agency provides turnkey hotel marketing or delivers a niche skill like SEO, your hospitality clients expect you to develop marketing programs that perform. Megalytic can help you measure and report that performance so your clients understand the results.
Whether you work with a few hotels or run turnkey marketing programs for resorts around the globe, the services that you provide ultimately need to drive bookings, whether it’s through increased web traffic, higher conversion rates, or effective loyalty programs. To achieve results, you provide a number of services to hotels and resorts, such as:
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Website design and hosting to provide an attractive online experience and convert more browsers to bookings.
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Search engine optimization (SEO) to rank properties at the top of the results for their location and niche.
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PPC ads and landing pages to convert active browsers.
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Display remarketing to keep your brand in front of people who have already learned about your business.
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Email marketing to communicate promotions, build loyalty and encourage repeat bookings.
Your clients expect results of course. So how do you communicate performance to them? If you are like many agencies, you’ve found that a monthly report is necessary and effective. Ideally, your report should be attractive and easily understood. It should cover all your digital marketing activities, including website analytics, email campaign results, PPC conversion rates, etc.
Megalytic provides a comprehensive digital marketing reporting solution for agencies like yours. Sign up for our free trial. We’d love to show you how we can meet your reporting needs.
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