Megalytic Introduces YouTube Analytics Reporting

Published April 25, 2019

Megalytic has recently introduced integration with YouTube Analytics. Much of the YouTube channel and video analytics data that is available in YouTube Studio can now be pulled into Megalytic reports.

As a result, marketers can now easily produce YouTube channel and video performance reports. The data available includes: channel views (including premium views), watch time, revenue (including ad revenue), comments, likes, shares, dislikes, subscribers, ad impressions, annotation details (impressions, clicks, closes, click-through rate), card details (clicks, click rate, teaser click rate). Much of this data can be presented at the channel level and at the individual video level.

Like all Megalytic integrations (e.g., Facebook, Google Ads, Instagram, etc.), the YouTube integration is powerful and simple to use. Here is a short video to show how you get started:


Connect with YouTube Brand Accounts

Megalytic users can now connect with any of their YouTube Brand Accounts and automatically report on views, watch time, comments, likes, shares, revenue, and other key performance indicators for video marketing. Reports, based on YouTube channel performance, can be created in a fraction of the time required to build them manually. Additionally, Megalytic supplies a library of YouTube-specific widgets that can be customized to meet the needs of each individual marketing report.

If you need permission to access your company or client’s YouTube Analytics data, you can request that the owner of the YouTube Brand Account give you access. Instructions on how to do this are here: How to Share Access to a YouTube Brand Account with your Agency.

The chart below, generated from the “YouTube Channel Activity” widget, shows the monthly views over all videos in the channel. A similar chart could be created for any specific video (rather than the entire channel). The metric can also be easily changed to show average view duration, estimated ad revenue, comments, etc. - any of a large number of statistics.


Better, Faster, Easier Marketing Reports

Megalytic is easing the burden of manual labor required for digital marketing reports. Marketers can now create reports on their YouTube performance without the grunt work of data exports and spreadsheets. This is another step toward Megalytic’s goal of providing digital marketers a single tool that generates all the reports that their clients and colleagues require.

Free Trial

For those interested in learning more, Megalytic offers a free 14-day trial and multiple payment plans to fit various needs and budgets.



Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.


When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:



It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
There are a lot of reasons why you might want to share access to your company's Instagram account with your digital marketing agency.
  1. You want your agency to run ads for your business on Instagram.
  2. You'd like your agency to boost some of your Instagram posts to achieve specific marketing objectives.
  3. You want your agency to create content and post directly to your feed.
Instagram advertising is handled through Facebook Ads. So, you can achieve the first two objectives by sharing access through Facebook Business Manager. In the third case, you will need to share your company's Instagram account password with your agency or else give them access through a third-party tool like Hootsuite or Buffer.
We've put together this blog post to walk through the steps in each scenario and provided screen shots to make it easy to follow. So, if you are ready to begin sharing Instagram access with your agency, but haven't known how to get started, you've found the right resource.