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Introducing Megalytic

Published April 19, 2012

Marketing analytics professionals are overwhelmed with work these days. At one Fortune 500 company, the Director of Marketing told us that his team has only 2 analysts supporting over 180 different web sites, dozens of Facebook pages, multiple Twitter accounts, and email campaigns.

Pulling together the data from all those sources, he told us, was impossibly time consuming. It severely limited his ability to deliver the analysis needed by business executives.

Megalytic solves that problem. It automates all the data integration grunt work, so analysts can do the interesting stuff - delivering results that their executives need.

We built Megalytic to give marketing analytics professionals fast and easy access to all the data they need to measure their company’s digital marketing performance.

Google Analytics, Facebook Insights, Twitter, Omniture, CheetahMail, etc. – now you can pull metrics from multiple accounts and sources with a few clicks, and get the data instantly downloaded to an Excel workbook.

Megalytic is free for the first 30 days. After that, you pay a modest monthly fee.

Check out this short video – which gives an overview of the business value provided by Megalytic.

ALSO IN THIS BLOG

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.