Templates for PPC marketing reports focus on statistics such as Clicks, CPC, CTR, Conversions, CPA, as well as Cost (Total Spend). Results are presented monthly, and displayed along with month-over-month and year-over-year comparisons.
The reports can be customized to focus on the account level, campaign, ad, keyword, network, and more. You can also report on conversion and financial metrics like ROAS.
For paid search platforms, there is a lot of focus on keywords. Whereas display PPC results can be segmented by placements or topics.