BLOG

Using Megalytic Client Dashboards

Published January 21, 2016
You spend time each month assembling digital marketing reports to share with clients, providing them access to important campaign data. You value these reports (as well as the reporting process), so you also make yourself available for regular discussions to help clients understand the progress that was made, what this month’s data means and how it translates to larger business goals.
This care helps clients understand what is happening today, but what if they want to quickly revisit what happened six months ago? Or what if they want to check on some metrics before your next scheduled call? It would be nice to be able to give clients access to a dashboard that allows them to look up this week’s website traffic or recall the number of conversions they received last quarter.
Now, with Megalytic, you can.
Megalytic’s new client dashboard feature allows you to create accounts for each client, in which they can log in and see the reports you’ve chosen to share. Instead of forcing clients to recall previous reports or to dig through piles of old email, this new feature allows them to easily look up data by logging into their own dashboard. Clients can select the date ranges they want to use for the reports – allowing them to view current or past data.
Whether you’re using your Megalytic account to create reports for one client or 100 clients, this feature allows you to easily share access to just the relevant reports with just the right people.
You’ll find several benefits to the client dashboard feature:
  • Add an unlimited number of clients
  • Host reports with Megalytic or from your own domain
  • Allow clients to modify date ranges and download PDF versions of reports
  • Share only the reports you wish, and only once you’ve sifted through data and have added commentary to call out results to your clients
Let’s take a closer look at how to set up reporting dashboards for your clients.

 

Client Dashboard Blog Image

 

Accessing the Clients Section

Once you navigate to the Management section of Megalytic, you’ll see a new Clients tab. If you don’t, it means client dashboards haven’t been enabled yet for your account. If this is the case, simply contact support and we’ll set it up for you.

 

 

On the Clients tab, you’ll see that, by default, we host client dashboards at https://client-dashboards.com. You may also choose to use your own domain to host reports. For example, if your site is mymarketingagency.com, you can host reports at reports.mymarketingagency.com. You’ll need access to your DNS account to set up dashboards from your own domain. See more technical details here, or work with your developer to set this up. After setting up your domain to point to client-dashboards.com and providing an SSL certificate, add the domain you’d like to use to the Site URL field.

You even have the option to create your own support page, allowing you to point users to your own site as opposed to Megalytic’s to learn the interface. Just insert the correct URL in the “Support URL” field.

 

 

Giving Your Clients Access

From the Clients tab, you can now start introducing clients to the system. You can easily add as many clients as you want and control access to the reports you want them to see.

 

 

Click “Add Client” to see a form prompting you to enter your client’s email and name. Also, if you set up White Label Email, you can choose to have the invite come from an email address on your own domain.

 

 

Your client will then receive an email, from which they can click a link and set up their login for the dashboard. Upon logging on, they’ll see an interface branded with your logo, if you have white labeling enabled and have added a default logo to your account. Within the interface, they’ll see a list of reports you’ve shared with them. First, though, you’ll need to choose which reports to share with each client.

Under the “Access” section, choose a client from the dropdown. Next, check the boxes next to the reports you’d like to share with that client. Note that you can use the search bar to look for specific reports. Once you’ve chosen your desired reports, click “Save” to update the interface for your client.

 

 

What Your Clients Will See

Upon logging into the interface, your client will see your chosen reports appear in their dashboard. They can now choose to view any of them via the online interface and to export them as PDFs using the “Download” button in the upper right.

 

 

As they scroll through reports, clients can change the date ranges in widgets to look at data from different periods. For instance, they may want to quickly look back at KPIs from three months ago, when the current report compares the previous month to the previous year.

Why Not Just Use Google Analytics?

So, why create a Megalytic client dashboard and not simply a Google Analytics dashboard to share? Using Megalytic, you can pick and choose the information that matters most to your client, with more options to showcase data than you’d get in Google Analytics. For instance, the KPI widget can automatically show metrics compared with two different periods (previous month and previous year) at the same time.

In addition, you can intersperse commentary in the reports to highlight the data your client sees. While a client may look at a Google Analytics dashboard and question why the bounce rate is so high, a report allows you to explain that even though the bounce rate has gone, the conversion rate has also increased. Ultimately, Megalytic client dashboards allow you to point your client to look at the data that matters most, when they may not intuitively look at the right data in Google Analytics.

You can also make sure you’ve taken the time to carefully write your report, arrange data in the order that matters to a client, and filter out irrelevant data (such as referrer spam) before sharing the final product. This way, you know you’re giving your client the most accurate data possible.

Finally, the dashboard and reports can all be branded with your logo, increasing the attachment of your agency brand to the resources and results you provide your clients. They’ll feel more vested in the work you do for them when they see custom reports coming from your brand.

Conclusion

Megalytic’s client dashboard feature adds a new level of functionality to an already powerful reporting platform. The opportunity to host on your own domain and white label your account allows for a solution fully branded to your own company.

If you haven’t tested this feature yet, try it out in your account, or set up a free trial to do so. You’ll be able to quickly start sharing reporting dashboards with your clients so they can look at all of their reports in one interface.

ALSO IN THIS BLOG

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.

 

Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.