TapClicks Acquires Megalytic to Further Expand Global Footprint

Published October 30, 2019

SAN JOSE, Calif. -- October 30, 2019 -- TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced that it has acquired Megalytic, a leading provider of client reporting and dashboard solutions. Known for its ease of use and automated reporting capabilities, Megalytic will now feature access to the hundreds of proprietary data connectors included in the TapClicks MarketPlace to offer digital marketers the seamless integration of data from the full breadth of popular marketing and advertising tools used in the industry today.

“Megalytic’s beauty is in its simplicity and power. While automating the tedious, repetitive task of client reporting, it allows users to create beautiful, engaging and interactive dashboards that are loved by clients, management and other marketing stakeholders alike,” said Colby West, president, TapClicks. “We are excited to bring Megalytic into the TapClicks ecosystem to give marketers a robust but streamlined reporting solution that seamlessly integrates with the TapClicks Marketing Operations Platform suite of intelligence capabilities.”

As part of the transaction, Megalytic founder and CEO, Mark Hansen, joins TapClicks as its new VP of Data Product. Hansen will focus on monetizing TapClicks’ extensive data resources as it continues to lead the industry in performance analytics, marketing intelligence and scalable reporting capabilities. Prior to founding and selling Megalytic, Hansen was the founder and CEO of Kinderhook Systems, a software engineering firm he sold to Xpedior. An experienced software executive, serial entrepreneur, and hands-on product manager, Hansen holds a PhD from MIT’s Laboratory for Computer Science and an MBA from the MIT Sloan School of Management.

“TapClicks’ AI and machine learning technologies are making major advancements to tackle marketing’s big data challenges and meet the needs of advertisers, marketers and sales teams from agencies, brands, and media companies across the industry,” said Mark Hansen, VP of Data Product, TapClicks. “I look forward to building on TapClicks’ innovation as we bring to market more sophisticated solutions for advanced attribution, lead scoring and trend analysis to optimize performance and the marketing mix.”

As Megalytic is integrated into the TapClicks ecosystem, the company will add new data connectors to both platforms on an ongoing basis. Existing Megalytic customers will also have access to exclusive upgrade options so they too can leverage the powerful and sophisticated analytics, intelligence, operations and reporting capabilities of the TapClicks Marketing Operations Platform.

About TapClicks

TapClicks, Inc. is the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities. The TapClicks Marketing Operations Platform provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 200 different data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today.

Recognized as one of the fastest growing companies in Silicon Valley by Inc., TapClicks is headquartered in San Jose, California, with locations in Boston, Massachusetts; Nashville, Tennessee; and New York City; as well as international offices in Montreal, Canada; Bogota, Colombia; Hyderabad, India; and Pune, India. For more information please visit



Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.


When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:



It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
There are a lot of reasons why you might want to share access to your company's Instagram account with your digital marketing agency.
  1. You want your agency to run ads for your business on Instagram.
  2. You'd like your agency to boost some of your Instagram posts to achieve specific marketing objectives.
  3. You want your agency to create content and post directly to your feed.
Instagram advertising is handled through Facebook Ads. So, you can achieve the first two objectives by sharing access through Facebook Business Manager. In the third case, you will need to share your company's Instagram account password with your agency or else give them access through a third-party tool like Hootsuite or Buffer.
We've put together this blog post to walk through the steps in each scenario and provided screen shots to make it easy to follow. So, if you are ready to begin sharing Instagram access with your agency, but haven't known how to get started, you've found the right resource.