Imagine two people, one who is a loyal customer with a high lifetime value and another who has never heard of your brand. Now imagine these two people have a great deal in common in terms of interests, behaviors, age, and location. What if you could use the profile of your customer to connect with the relative stranger?
That’s what Facebook Lookalike Audiences are all about.
In this post, we will look at one of Facebook’s specific advertising capabilities: Lookalike Audiences. We’ll cover what they are, how they’re built, and how to use them.