Resolving Common Google Analytics Notifications (Alerts)

Published May 13, 2015
Think back to the last time you logged into Google Analytics (hopefully it wasn’t too long ago…). Did you see something like this?


Google Analytics Notifications


That bell symbol found in the upper right hand corner is there to alert you of any potential issues flagged in your Google Analytics account. Google makes periodic evaluations of your Analytics implementation, and then provides notifications as a gentle reminder of how to keep your Analytics account in good shape to ensure high quality data. Officially, Google Analytics refers to these as diagnostics messages.


Google Analytics Diagnostics Messages


These notifications can be helpful in alerting you to issues you may not have caught otherwise. Some issues will be simple to resolve, while others may require more thought-out solutions or help from a developer. As you never want to put off issues that may interfere with collecting accurate data, make sure to review the messages coming through as soon as you see them.
Diagnostic messages are color-coded as blue, yellow or red, indicating the severity level.
  • Blue indicates a suggestion that’s not necessarily a problem
  • Yellow indicates potential problems
  • Red indicates the most severe problems

Let’s address a few of the analytics notifications that you might receive.

Missing Tracking Code

Google Analytics regularly attempts to find pages on a website that do not have properly installed tracking code. If you’re receiving a “Missing Tracking Code” notification, it means Google was unable to find the Google Analytics tracking code on a particular page on your site. This is a serious concern. If this code is not in place properly, you could be missing out on data from visits to that page, in turn losing information about how potential customers are browsing your site.

You can find out more specifics about any message by clicking the “details” button underneath the notification message. The resulting description will provide a general explanation of the problem along with the specific URLs with missing tracking code.


Google Analytics Missing Tracking Code Notification


In this case, the AdWords account linked with Google Analytics showed clicks going to a specific URL, but that URL did not appear to have the Analytics tracking code in place. Upon further investigation, we found that a redirect error in the site had led to that particular page not loading properly. This warning helped to flag a nonfunctional page that, of course, didn’t appear to have the tracking code in place, since the page wasn’t loading at all. Relaying the problem to the development team resulted in a quick fix. As you can see, these messages can help beyond specifically diagnosing issues with Google Analytics’ set-up to finding technical issues with your website.

No Goal Conversions

The message “No Goal Conversions” simply notes that Google Analytics has not received any data from a particular Goal in seven days. This message may or may not indicate an actual problem with the set-up on your site, as it could be your set-up is fine and you simply haven’t seen any conversions for that Goal recently (a different problem entirely). Note that you’ll only see this message if you have Goal tracking set up on your site to track form submissions or other website actions connected to your business goals. Again, clicking “Details” will yield more specific information relevant to your site.


Google Analytics No Goal Conversions Notification


If you receive this diagnostic message you should test to make sure the Goal is properly set up. For example, if you’re tracking form submissions based on hits to a Thank You page, make sure the Thank You URL you’re using is accurate and has not been changed. In addition, make sure the Google Analytics code is indeed in place on this page. Google’s Tag Assistant Chrome Extension lets you check for proper Google Analytics installation on any webpage.

This notification may also indicate problems with a form submitting properly. Perhaps the Thank You page URL is accurate, but nobody is making it to that page due to technical errors with the form. Run a test submission in the form connected with the Google Analytics Goal to see if you can indeed submit it. If you can’t, check with whoever manages your website to get the issue resolved. Once again, Google Analytics may have helped to flag a technical issue within your site.

You’ll sometimes see a “Goal Conversion Irregularities” warning that lumps together multiple Goals not receiving conversions or getting low conversions. If you have ecommerce tracking in place, you may see a similar notification warning about “Missing Ecommerce Data.” In this case, you would want to check your ecommerce tracking configuration to ensure you’re properly tracking transactions, possibly running a test transaction to see if data comes through. Once again, if data is indeed not coming through properly, check with your developer to fix the issue.

Redundant Hostnames

This diagnostic message alerts you that people are accessing the same page on your site with multiple hostnames. For example, people are getting to both and without one resolving to the other.

Clicking “Details” shows the specific hostnames of concern.


Google Analytics Redundant Hostnames Notification


Your site should be set up so people can access either or, but not both. In this case, the final URL was, and so the site owner needed to set to redirect to

This warning can also flag issues where Sessions from a subdomain are being lumped together with homepage Sessions. For example, if your site includes both as the homepage and as the main blog page, visits to and both can end up being lumped together as the homepage – “/”– in reports, skewing the accuracy of your website data. For more information on fixes, see the first section of this article on cross-domain tracking.

Duplicate Campaign Parameters

If you’re running email campaigns and/or ad campaigns around the web, you’re tagging URLs to properly track traffic from these campaigns in Google Analytics (right? Please tell us you’re doing this!). However, careless tagging can result in imprecise data, complicating your ability to properly track a campaign.

Details for this particular instance of the warning show mediums for both “email” and “Email” (capitalized and uncapitalized) coming through. Since Google Analytics treats data from parameters as case-sensitive, this problem means that links with “email” parameters will show up as having a separate medium as those tagged with “Email,” making it more difficult to see all results from email campaigns in one place. Likely, whoever set up tagging used “email” for one message and “Email” for the next, not thinking about the implications on data.


Google Analytics Duplicate Parameters Notification


To fix this problem, make sure you establish and follow guidelines for consistently tagging URLs, keeping in mind the case-sensitive issue. Unfortunately, you can’t retroactively correct data, but keeping parameters all lowercase will help to avoid problems in the future.


Diagnostics messages from Google Analytics help to flag issues you may not otherwise have caught. While in your account, be sure to review notifications as they appear. Investigate further to identify problems in tracking code setup, Google Analytics configuration, and website issues. You may even flag technical problems with your website that a developer has not yet found.


When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:



It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.


Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.