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Resize your Widgets in Megalytic Reports

Published November 26, 2019

Great news! Megalytic has introduced resizable widgets for your custom reports! As we’ve mentioned in a previous post, it’s crucial when presenting data in your reports, to display it in a way that’s easily digestible for your clients (and co-workers) to understand.

It’s inevitable that there will be times when you’re creating a report that some of your metrics are more valuable to display than other metrics. In these instances, you’ll want to find a way to draw the reader’s attention to the primary data. By resizing your widgets, you’ll be able to customize your report so that the reader (your clients) can engage with the most important data without excluding your secondary data.

For example, you may want to emphasize the primary KPIs with large visualizations, but include the secondary data in smaller charts and tables that are more densely packed together.

It can also be very useful to resize your widgets so that you can do a side-by-side comparison of data. For example, say you want to highlight the differences between Traffic by Country and Traffic by US State.

Here is a short video of Mark Hansen demonstrating how to compare widgets side by side:

 

 

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As marketers, you're always looking for ways to improve your capabilities and get the best results for your clients, and at Megalytic, our number one priority is to provide you with the best reporting tools to make your agency look good. 

For those interested in learning more, Megalytic offers a free 14-day trial and multiple payment plans to fit various needs and budgets.

 

ALSO IN THIS BLOG

Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.

 

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
There are a lot of reasons why you might want to share access to your company's Instagram account with your digital marketing agency.
  1. You want your agency to run ads for your business on Instagram.
  2. You'd like your agency to boost some of your Instagram posts to achieve specific marketing objectives.
  3. You want your agency to create content and post directly to your feed.
Instagram advertising is handled through Facebook Ads. So, you can achieve the first two objectives by sharing access through Facebook Business Manager. In the third case, you will need to share your company's Instagram account password with your agency or else give them access through a third-party tool like Hootsuite or Buffer.
We've put together this blog post to walk through the steps in each scenario and provided screen shots to make it easy to follow. So, if you are ready to begin sharing Instagram access with your agency, but haven't known how to get started, you've found the right resource.