New for Jan 2014 - E-Commerce Widgets & More

Published January 28, 2014

Megalytic has always been a full-featured Google Analytics reporting solution - and we've been working to make it even better and more powerful.

New Features

E-Commerce Widgets

Now the widget library allows you to add E-Commerce charts and tables to your Megalytic reports. Display your E-Commerce results by product, campaign, keyword, referral source, social network, traffic segment and more.

Social Logins

Now you can login to Megalytic using Google or Facebook.

Landing Page Titles

All landing page charts and graphs can now be displayed using the page title as a dimension - not just the page path. Landing page reports are much easier for non-technical audiences to understand.

Improved Tour

In-page tour provides new Megalytic users with a simple introduction to creating and editing reports.

Logo Library

Now customizing reports with the right logo is simple. Users can easily manage the logos used in their reports from the new logo library.

Event Widgets

Now the widget library allows you to create charts and tables based on your Google Analytics events, as well as goals.

Enhanced Control Panel

All reports are now easily accessible at the top of the control panel. Easily switch between reports, edit, preview and publish.

Flexible Length Tables

Select the number of rows displayed in tables to show as much or as little data as you want. Present the top 10 keywords, landing pages, referral sources, etc. - or the top 20, 50, 100, 300. Page breaks in PDFs are automatically managed so your reports always look great.

Multi-Axis Widget

New widget lets you compare different types of metrics on the same chart. Graph traffic vs. time on site, unique visitors vs. bounce rate, etc.

Don't Forget

Megalytic offers a full-featured 14 day trail. No credit card required. Why not give it a try today?.


When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:



It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.


Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.