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Megalytic Upgrade - September 2014

Published September 11, 2014
On September 10, 2014 we released a major upgrade of Megalytic. You can log in to your account to check out the new features or start a 14-day trial.
A few of the key new features are highlighted in this YouTube video and this press release.
Some of the key features added in this release are:
  • Pre-built report templates for SEO, Paid Traffic, Content Overview, Conversion, and more.
  • Multiple user support. Add additional users to your account. (Agency and Enterprise Plans).
  • Drag and drop report building interface. Now, you can simply drag widgets into your report to place them exactly where you want.
  • Combine data from multiple websites in a single chart or table using the new "Metrics by View" widget.
  • White Label features now included in all Standard and above plans.
  • Display data quarterly (in addition to daily, weekly, and monthly).
  • Support for demographics data from Google Analytics.

megalytic upgrade september 10 2014

 

Pre-built report templates for SEO, Paid Traffic, Content Overview, Conversion, and more

Templates let you create a report in a single click. We've improved them and added more. Suppose that you want to create a report showing the results of your AdWords campaigns over the last month. Start with the Paid Traffic template, and then customize it to show exactly the information your audience needs. Check out our documentation on templates.

Multiple user support. Add additional users to your account.

Now the whole team can work together inside Megalytic to get all your reports done in a flash. Agency and Enterprise Plan subscribers can easily add additional users to their Megalytic accounts. With real-time synchronization to support collaboration, Joe in San Francisco can see the changes that Mary in New York is making. This feature works just like Google Docs. Two mor more users can collaborate on a report and see each other's changes in real-time. See it in action in this video.

Drag and drop report building interface.

We've revamped the report editing UI to make it faster and easier to build reports. Now, simply drag the widget you want from the library to the exact spot in your report where you want the chart or table to appear. Our short video shows this new UI in action.

Combine data from multiple websites in a single chart or table

Check out the new Metrics by View widget that lets you combine data from multiple websites.

White Label features now included in all Standard and above plans

You no longer need to pay extra for white label features. They are included for Standard and above plans. Add your own branding to report. Schedule report emails coming from your own email address. Add cover pages and more.

Display data quarterly (in addition to daily, weekly, and monthly)

Even Google Analytics cannot do this. Now you can chart results on a quarterly time scale. Also, you can easily compare performance between this quarter and last.

Support for demographics data from Google Analytics

Build amazing charts and tables that segment your metrics by age group, gender, interests, and more. We now have full support for reporting the demographics data available in Google Analytics.

ALSO IN THIS BLOG

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.

 

Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.