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Megalytic Upgrade – May 2015

Published May 11, 2015
We are continuing to upgrade Megalytic to make the best analytics report writing and publishing platform even better. This month's improvements include Page Breaks, Dropbox (and Google Drive) integration, plus other new features to improve report formatting and image embedding.
New features include:
  • Page Breaks – Include a page break at any point in a report - details here.
  • Dropbox and Google Drive hosting of CSV Files – Use a hosting service for CSV files so your changes are automatically synchronized with Megalytic reports - details here.
  • Uploading Images Directly into Reports – You can now upload images from your computer to the Megalytic image library for use in your reports – details here.
  • Improved Cover Pages – Our two styles of cover pages have been merged into a single format to simplify the creation and management of cover pages - details here.

Page Breaks

To provide greater control over how Megalytic reports appear when converted to PDFs, we have added Page Breaks. Every widget now includes a check box control that you can select to place a page break after the widget.

Dropbox and Google Drive hosting of CSV Files

Customers have been asking for a way to synchronize Megalytic reports with CSV files so that changes to files get automatically reflected in Megalytic reports. We now support using Dropbox (and other services) URLs in the CSV widget, so that any changes you make to a local copy of a CSV stored in Dropbox will automatically be propagated to the Megalytic report CSV widget.

A common use case is a call report, for example, that is a CSV file containing data about inbound phone calls. Now, rather than uploading a new version of this CSV to Megalytic each month, you can simply edit a local copy that is synchronized with Dropbox. Point a CSV widget to the Dropbox URL and your changes will automatically appear in the Megalytic report. Works with Google Drive as well.

Uploading Images Directly into Reports

Before this release, images were embedded in cover pages and notes widgets by providing URLs. Now, you can upload images directly into Megalytic reports. To implement this, we have upgraded the Megalytic Image Library to manage all the images uploaded to your reports, including logos and embedded graphics.

Improved Cover Pages

Before this release, if you wanted to upload full page image as your cover page, you needed to carefully size the image to fill the page and then upload it. Now, you can upload a full cover page image just like any other image as part of the standard cover page creation process.

ALSO IN THIS BLOG

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.