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Megalytic Upgrade - June 2015

Published June 24, 2015
AdWords Integration - that's the big news for this Megalytic upgrade. But, that's not the only new feature. In our continued drive to create the world's best analytics report writing and publishing platform, we've added additional improvements including Multiple Sender Emails, Reusable Filters, Adjustable Column Widths on Tables, and Improved Formatting for CSV Widgets.
New features include:
  • AdWords Integration – Pull data into Megalytic reports directly from your AdWords accounts using 4 new AdWords widgets - details here.
  • Multiple Sender Emails for Whitelabel – You can now send out Megalytic reports under multiple email addresses instead of a single default. – details here.
  • Filter Library to support reusable filters – Rather than creating filters for each widget, you can now save filters in a library and reuse them. - details here.
  • Adjustable Column Widths on Tables – All Megalytic tables now have adjustable column widths. Simply hover, click, and drag a column border to resize the column.
  • CSV Widget Column Types – We've improve the formatting options for the CSV Widget. You can now define the type of a column (e.g., Number, Percentage, Currency) and it will automatically be formatted correctly. You can also set the number of decimal places to provide consistent formatting in numerical columns.

AdWords Integration

Connect your AdWords accounts to Megalytic and create reports that focus on Campaigns, Ads, Keywords, Costs, Conversions, CPC, CPA, etc. Linking with a Google Analytics account is no longer required, as Megalytic can now pull data directly from your AdWords accounts - including accounts that you access through MCC.

Megalytic now includes 4 new Widgets for reporting AdWords statistics across Campaigns, Ad Groups, Ads, and Keywords. For a quick overview, see this how-to video. For more details, have a look at our support documentation. And, you can also check out our press release.

Multiple Sender Emails for White Label

Megalytic customers with white label features (all accounts except Basic), can email reports from your own email address (instead of megalytic.com).

Until now, Megalytic customers have had to use a single email address (e.g., info@foo.com) for sending out their mail. Now, they can use multiple emails addresses (e.g., mark@foo.com, john@foo.com, bill@foo.com).

Many of our larger customers requested this feature because they like to send out scheduled reports from the person who either created the report or who owns the relationship with the receiver of the report. For example, agencies like to have the Account Manager's email used to send out reports to his or her clients.

Filter Library to support reusable filters

Before this release, Megalytic Filters needed to be individually created and edited for each widget. Now, you can save filters in a filter library. If you need to use the filter again, on another widget, you don't need to re-create it. You can simply select it from the library.

This is particularly useful if you want to create a report that focusses on a specific set of data - like, say website visits that landed on a blog page. Now, you can create a filter for these visits once, and apply it to all the widgets in your report. This feature is also useful for filtering spam out of reports.

ALSO IN THIS BLOG

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.

 

Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.