Megalytic Upgrade

Published March 19, 2013

Recently we've been upgrading Megalytic. A lot.

Megalytic Features

We've got loads of new features to share. Now you can track data from dozens of Facebook, Google Analytics or Twitter accounts & display hundreds of charts on multiple pages.

Powerful Dashboard Manager

Switch projects, switch accounts, switch pages. Compare, download & manage. All from one simple screen.

New Detailed Charts

Compare multiple metrics from different places, analyze charts, aggregate & display huge amounts of data.

Download Everything

Download all of your Google Analytics, Facebook Insights or Twitter data.

Add Multiple Users

Add additional users to your Megalytic account easily. Collaborate & share data across your organization in a few seconds.

Compare Multiple Sites

Add & analyze many charts from multiple sites at the same time. Organize, compare & share across accounts or pages.

Learn more →

Get Tabular Data

Now include tables in your Megalytic pages. Get analytics on individual Twitter posts & Facebook posts.
Learn more →

Purchase Extra Data

Purchase extra historical data to analyze easily. Store & download any time.
Learn more →

High Pixel Density/ Retina Support.

SVG Charts, CSS design, high def images & font icons allow Megalytic to be sharper & more beautiful than ever before.

More Features

Megalytic Feed

We also added a lot more features, including...

Tablet support (in Beta).
Facebook post-level insights.
Multi-year data history.
Download data in CSV format.
New Responsive logged out & blog design.

Megalytic icon

Even More Features

Alongside the swathe of features we have unleashed in the last two months, we have even more to come launching very soon. We'll keep you updated about our releases, so stay tuned to our blog & be sure to follow us on Twitter & Facebook for the latest info.

Don't Forget

Megalytic accounts are free for one user & up to three data profiles. Why not give it a try today?.


When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:



It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.


Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.