With the rapid pace that digital marketing changes it’s easy to understand why there are so many topics that can create confusion for marketers and website owners. We are all a little guilty of being excited and distracted by the latest shiniest tool, concept or trend in our space. But despite the prevailing enthusiasm and interest in the new and shiny, we often fail to develop a deep and nuanced familiarity with the “next big thing”. In many cases, we buy into the “why” before we ever really learn the “what” or the “how”. Such is the nature of digital marketing. You always have to stay on your toes.
However, duplicate content is a topic that should be well understood by now but, as it stands, it is more often a cause of confusion and a point of debate even among the most seasoned of veterans. The confusion around this topic is due in no small part to misguided, yet frequently shared, myths and basic misunderstandings. These misunderstandings result in poor strategies, wasted efforts, and little to no ROI.
But we’re here to clear things up. In this post, we’ll review pretty much everything you need to know regarding duplicate content and how it impacts SEO.