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The Great Megalytic Scavenger Hunt

Published May 24, 2018
If you’re a regular reader of this blog, it probably means you spend a lot of your time searching for unique and specific insights among a sea of data and advice. In your normal day to day life, finding answers can feel a bit like a scavenger hunt.
 
Well, because today is National Scavenger Hunt Day, we’ve decided to take it to the next level. This is the annual day dedicated to accomplishing tasks and collecting miscellaneous items for the pure thrill of the hunt. To get in on the game, we’re happy to announce the Great Megalytic Scavenger Hunt of 2018.
 
We’ve created a list of 18 questions and quests across 4 different categories, for you to track down! You’ll need an email account, something to take screenshots with, and your sharpest wits.
This post and this scavenger hunt are all about you, our readers. We hope you enjoy our regular posts and our tools, but today let’s play a game. Maybe this exercise will help introduce you to sections of the website or aspects of your account you might not be as familiar with.
But above all, we want you to have fun. To sweeten the deal, we will award a prize to the first submission that correctly responds to all 18 items.
 
To Enter: Send your responses to scavengerhunt@megalytic.com by Midnight on May 31st.
The Prize: The winner will receive 6 months FREE Megalytic Premium Subscription ($1,200 value).
Ready? Let’s get scavenging!!!

Reinvigorate Your Facebook Event Promotions

Published May 22, 2018
Whenever anyone announces an event, a birthday, a reunion even a fundraiser, in today’s world it’s incredibly common for people to ask “Is there a Facebook Event?”

How Much Does Client Education Matter to Marketing Agency Success?

Published May 3, 2018
You’re months into a client campaign, things are (seemingly) going well. You’ve been executing a strategy and turning in great reports to the client. But then they ask a question or make a statement that suddenly makes you wonder if you’re on the same page.
 
Even more critical, the nature of the question or statement indicates that the client has a previously unaddressed, but fundamental, knowledge deficit that is now threatening your account retention. Where did things go awry?
 
Sooner or later every digital marketer will experience a moment like this, and when they do, a few questions often emerge.
 
How much does client education matter?
 
And if client education matters, how much do we invest in it, and how do we go about it?
So to address the first question, “how much does client education matter in digital marketing?”
The short answer is, a lot.
 
The slightly longer answer is that misunderstandings can happen at several points throughout the client lifecycle and education can make the difference between setting your relationship up for success or failure. In this post, we’ll review the various stages of a client relationship and examine the points where education can be pivotal. We’ll also offer some strategies that can be used to help bridge knowledge gaps, improve client relationships and grow retention. 

ALSO IN THIS BLOG

Remember how your mom told you not to stand too close to the television because it might hurt your eyes?
The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.
Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.

 

 

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
One of the most exciting and important aspects of digital marketing is the ability to understand exactly how your customers are finding you. It informs every single part of integrated campaigns and helps determine which efforts are working and which ones need to be revisited. Google Analytics allows you to zero in on the performances of different marketing channels to evaluate everything from brand awareness to social media messaging. To get the most insight from that data, it’s crucial to understand exactly how Google sorts your traffic.
Channels in Google Analytics are high-level categories indicating how people found your site. While the Source/Medium report shows you in more detail where people came from, Channels are broader, more “user-friendly” names lumping visits together in buckets useful for high-level reporting categories.
For instance, Facebook Sessions often show up in multiple ways in the Source/Medium report. They may appear as facebook.com, m.facebook.com, and l.facebook.com, all of which are variations of the same source. The Channels report will include all of these in the Social bucket, so you can see less granular, aggregate numbers on social media performance.