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Creating Content For SEO

Published April 26, 2018
A lot has been written online about creating content to help with SEO. There have also been dozens of books written about content to go along with the thousands of articles and blog posts dedicated to the subject. With so much information out there, and so many voices and opinions on the matter, it can be a little intimidating for those who are just getting started in content development and a little noisy for veteran SEOs looking for new ideas or perspective.
 
Where do you start? What are all these tools? And what do some of these terms even mean?
We’re here to offer our perspective on considerations for creating SEO content. We’ll provide a high-level overview for beginners and perhaps even inspire insights for veteran SEOs. In this post, we’ll review 4 critical “Do’s” for creating content for SEO. 

4 Tips for Mobile Search Advertising

Published April 24, 2018
We have now been living in the “age of mobile” for quite some time. We talk incessantly about mobile. Our mobile devices have become nearly attached to our hands and yet some businesses and agencies are still lagging a bit behind with their overall focus on mobile-specific search.
Being behind on some trends means missing them altogether, being behind on mobile adoption means being late to a digital revolution. Being fashionably, or at this point unfashionably, late to this party is actually costing businesses money. This is particularly true when it comes to paid search campaigns that include little to no differentiation between mobile and desktop searchers.
Fortunately, it’s not too late to tweak campaigns and ad groups to improve the mobile experience for potential customers. In this post, we’ll cover a few basic tips for maximizing the value of your ads in mobile search.

Megalytic Adds Charts to the CSV Widget

Published April 16, 2018
Megalytic has announced the addition of charting capabilities for our CSV Widget.
 

 
 

What Are The Right KPIs for Your Business Objectives?

Published April 12, 2018
In geometry, a square is a rectangle but a rectangle is not a square. In digital marketing, all Key Performance Indicators (KPIs) are metrics but not all metrics are KPIs. Misunderstanding that logical distinction might be the most common reason for poor KPI selection.
 
Just because you can measure something doesn’t mean you should if it doesn’t directly relate to a current business goal. Moreover, for any business goal, there might be more than one suitable KPI that speaks to it.
 
That’s why KPI selection is a critical part of digital marketing strategies that has a direct impact on effective reporting. In fact selecting and showcasing the right KPIs may be more important than any other factor except for data accuracy. You are what you measure.
 
Choosing and measuring the right KPIs enables and encourages campaigns and initiatives that lead to sustainable growth and digital success. However measuring the wrong KPIs, may incentivize the wrong types of outcomes for long term success.
 
If you are struggling with choosing the right KPIs for your business, don’t worry, it’s a process! In this blog post, we are going to cover a very basic set of five questions you can ask yourself about your website and organization that will help you identify which KPIs are right for you, and more importantly, why.

Tracking and Reporting on Email Campaigns

Published April 10, 2018
Email campaigns are one of the oldest forms of digital marketing. They predate Facebook, they predate Google - heck, email predates the World Wide Web.
 
As a digital channel with relatively low costs and a high potential for ROI, email campaigns are not going away anytime soon. Even though most of us are well acquainted with how email works there can still be an initial learning curve when it comes to using it as a marketing tool. In this post, we’ll cover the basic ins and outs of tracking and reporting on email marketing efforts.


ALSO IN THIS BLOG

Remember how your mom told you not to stand too close to the television because it might hurt your eyes?
The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.
Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.

 

 

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
One of the most exciting and important aspects of digital marketing is the ability to understand exactly how your customers are finding you. It informs every single part of integrated campaigns and helps determine which efforts are working and which ones need to be revisited. Google Analytics allows you to zero in on the performances of different marketing channels to evaluate everything from brand awareness to social media messaging. To get the most insight from that data, it’s crucial to understand exactly how Google sorts your traffic.
Channels in Google Analytics are high-level categories indicating how people found your site. While the Source/Medium report shows you in more detail where people came from, Channels are broader, more “user-friendly” names lumping visits together in buckets useful for high-level reporting categories.
For instance, Facebook Sessions often show up in multiple ways in the Source/Medium report. They may appear as facebook.com, m.facebook.com, and l.facebook.com, all of which are variations of the same source. The Channels report will include all of these in the Social bucket, so you can see less granular, aggregate numbers on social media performance.