Admit it – you dread the first day of every month. That’s when it’s time to start cranking out the monthly analytics reports. For your clients – if you work at an agency – or, if you are an in-house marketer, for the various departments that need data.
Every month, it’s the same routine. A new month rolls in and you spend the next several days exporting data from Google Analytics, importing it to Excel, massaging it, building charts and analyzing it so your client or team can understand the key takeaways. Or maybe you cut and paste screen shots into Word or Google Docs, add some explanatory text and format everything to look nice.
You don’t mind pulling together data for the people who need it – that’s your job and you like your job. The problem is the tedious, mundane work of putting the report together takes up most of your time, leaving precious little for real analytics and insight.
You’ve thought about automating the reports, but it doesn’t seem possible. After all, the reports change each month. You are not just cranking out cookie-cutter analysis. And you need to add commentary to explain, for example, the impact of the latest campaign and how it outperformed the last one. You wish you had a way to do it faster, without sacrificing its value.
Sound familiar? If so, let us introduce you to Megalytic’s Google Analytics Report Templates. These templates hand the grunt work over to Megalytic, while leaving you the flexibility to modify your analytics each month to adjust to new campaigns and other changing business circumstances.
Today, we walk you through the process of automating a monthly report in Megalytic and show how you can retain the flexibility you need.