Humans are often visual learners. In fact it’s been estimated that up to 65% of people are visual learners and assimilate information more easily using images, colors and other aids. The same source at the University of Alabama suggests:
“Visual aids add a new dimension to presentations. When used properly, they can help you to more effectively deliver your message by adding impact and interest.”
While this speaks specifically to students in a learning environment, it’s a good lesson for digital marketers too. Part of a marketer’s job, whether they work in-house or for an agency, is to help colleagues and clients to understand the effect of initiatives and to use data to locate insights and demonstrate results.
This job becomes much easier when visual components can be successfully integrated into regular reporting. In this article, we’ll go through some ideas for how you can make your digital reports more visually appealing and ultimately more effective.