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3 Ways to Make Your Analytics Reporting More Visual

Published July 27, 2017
Humans are often visual learners. In fact it’s been estimated that up to 65% of people are visual learners and assimilate information more easily using images, colors and other aids. The same source at the University of Alabama suggests:

“Visual aids add a new dimension to presentations. When used properly, they can help you to more effectively deliver your message by adding impact and interest.”

While this speaks specifically to students in a learning environment, it’s a good lesson for digital marketers too. Part of a marketer’s job, whether they work in-house or for an agency, is to help colleagues and clients to understand the effect of initiatives and to use data to locate insights and demonstrate results.
This job becomes much easier when visual components can be successfully integrated into regular reporting. In this article, we’ll go through some ideas for how you can make your digital reports more visually appealing and ultimately more effective.

 

 

5 Questions for Choosing a Digital Marketing Agency

Published July 20, 2017
Raise your hand if you’re guilty of always trying to do everything yourself.
Don’t feel too bad. You’re not alone.
It’s common for business owners and marketing managers to have difficulty handing over the reins. After all, it’s your name on the line! That makes it hard to trust others, to rely on them, or to believe it’s possible that they would do something as well (or better!) than you would if you did it yourself.
What savvy business owners and managers discover in time is that to grow the business and to expand beyond where it is today – they need help. More specifically, they need marketing help to get the word out about what they do and how they do it to attract those looking for it.
Hiring a digital marketing agency can help. With the right partner, businesses gain access to specialized expertise, a teammate to bounce ideas off of, and get back time to focus on the things they do best. You also reduce internal hiring costs by going outside for new services.
Today we share five questions to ask when choosing a digital marketing agency to help you make sure you’re getting the assistance you need and the quality you deserve.

 

 

Managing an International PPC Campaign

Published July 13, 2017
One of the most exciting things about the digital age is its contribution to growing the global community. We are all more connected and more accessible to one another than we have ever been. While that is monumental for social and political reasons, it also fundamentally changes our ability to do business internationally. 20 years ago a U.S. business may never have considered a customer base in Beijing. Today, it’s happening every minute.
Taking a brand worldwide creates new potential for revenue but it also adds a new level of complexity to your marketing strategy. You have to understand language, cultural and legal nuances to effectively reach people in various countries. When you’re dealing with online advertising, you have to understand how targeting and bidding will be impacted by expanding into other countries.
In this post, we’ll cover tactics for reaching an international audience via PPC advertising. First, start by thinking about how international targeting relates to your campaign structure.

 

 

Megalytic Announces Support for Scandinavian and Finnish Languages

Published July 13, 2017
Reporting tool now provides digital marketers with reports and dashboards in Dansk, Svenska, Bokmål, and Suomi.

What To Do When Google Analytics is Not Reporting Important Data

Published July 6, 2017
You’ve got your popcorn ready. It’s been weeks since you launched your new website, and the geek in you is ready to consume all the data like it’s the release of the latest Marvel superhero flick. So, you log into Google Analytics. You’re anticipating droves of people visiting your brand new site and you’re anxious to study their behaviors. Then suddenly, excitement turns to horror when you see a grand total of zero sessions for the entire period that your site’s been live. If you’re accountable to provide traffic results to your boss or to a client, horror turns to panic. You now have no data to pull from.
You know that you SHOULD be seeing traffic on your site. You’ve been running ad campaigns that show clicks to your site. Organic search was previously driving daily traffic. You’ve been linking to your site from social media. So have you actually had no visits, or was Google Analytics not configured properly?
Get ready to channel your inner Nancy Drew and launch a thorough investigation to answer these questions.
As powerful as Google Analytics is, any number of problems can interfere with collecting accurate data. In this article, we’ll review some common reasons Google Analytics may not be showing the numbers you expect.

 

 

ALSO IN THIS BLOG

Remember how your mom told you not to stand too close to the television because it might hurt your eyes?
The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.
Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.

 

 

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
One of the most exciting and important aspects of digital marketing is the ability to understand exactly how your customers are finding you. It informs every single part of integrated campaigns and helps determine which efforts are working and which ones need to be revisited. Google Analytics allows you to zero in on the performances of different marketing channels to evaluate everything from brand awareness to social media messaging. To get the most insight from that data, it’s crucial to understand exactly how Google sorts your traffic.
Channels in Google Analytics are high-level categories indicating how people found your site. While the Source/Medium report shows you in more detail where people came from, Channels are broader, more “user-friendly” names lumping visits together in buckets useful for high-level reporting categories.
For instance, Facebook Sessions often show up in multiple ways in the Source/Medium report. They may appear as facebook.com, m.facebook.com, and l.facebook.com, all of which are variations of the same source. The Channels report will include all of these in the Social bucket, so you can see less granular, aggregate numbers on social media performance.