The only thing constant is change. It’s a truth of life, and a rule that Google lives by, from regular major updates like Panda and Penguin to its frequent minor algorithmic tweaks that happen nearly every day.
There are often visible changes, alterations to Google’s search results designed to enhance our ability to find what we want more quickly. Increasingly, we’re seeing results that aren’t simply a page of links with descriptive snippets. This changes the way we find information as searchers, but it must also change the way we think as digital marketers.
In today’s article, we’ll cover the diversified composition of Google’s Search Engine Results Pages (SERPs) and how we must adapt our strategies to embrace these changes.