You work in digital marketing. You get excited about data, the latest AdWords features, or new linkbuilding tactics. Yet, when you’re ready to pitch your services to a potential new client, you find that they simply don’t share your excitement.
New prospects may be hesitant toward digital marketing. They may be cautious about how well it will work compared with previous efforts. Perhaps one stakeholder within the company is pushing for more investment in online efforts, but the CEO prefers to stick with more traditional advertising.
As an industry professional you know that what has been is not necessarily an indication of what could be. That is, what is possible when campaigns are set up and run with proper expertise and due diligence.
In this article, we’ll cover a few challenges agencies often face in talking to potential clients. Knowing how to respond to potential questions and concerns can put you in a better position to sell the services you care about.