Google Analytics is filled with meaningful ways to look at data. Sure, it can be a little complex at first, but the more time you spend there the more you’ll come to appreciate all the little things you can analyze and evaluate. The dashboards and interface are pretty user friendly too. What more could we ask?
Not to be greedy but how about getting that data out of the platform to tinker with it even more?
Let’s be honest. Sometimes, reviewing data in the online Google Analytics interface isn’t enough. You want to look at data in Excel, sort through fields, compare it and delete data that’s not relevant. Thankfully, Google Analytics thought of that, too. The exports function offers a way to download data for deeper analysis.
In this article, we’ll touch on how to export data, as well as some tips on using and customizing it for better reporting.