There’s something really exciting about kicking off a new project, especially when it involves an integrated marketing campaign that spans across channels. It’s even better when that project involves a new idea that may just be getting off the ground. Who doesn’t want to be there from the beginning to look back one day and say “I was a part of that”?
Let’s take this scenario further. Your digital agency is tasked with building an online presence for a brand new startup. You create a Facebook Page and begin building the brand’s following on social media. You also launch paid search campaigns and you begin the on-going process of search engine optimization to help the site get found.
The end of the first month rolls around, and you need to give your client a report. You’re accountable for everything you did online and want to show not only website traffic but also activity from the Facebook Page.
Ideally, you should present a comprehensive document that encompasses both Facebook and Google Analytics data. You’ll want to create a format that will become familiar to your client and a template that you can update each month to review progress on a regular basis.
No worries. We’ve got you.
In this post, we’ll go over how to build a combined template that ties together metrics across multiple sources, using Megalytic.