Who is your audience? Answering that question requires you to answer many other questions, such as what do they like; where do they live; and how old are they? The rabbit hole of intelligence goes much deeper, but even a general understanding of these basic details provides a foundation on which to begin to target and refine your marketing messages.
Previously, we’ve talked about seeing likes, reach, and pageviews in Facebook Insights. While you should measure how your page’s footprint is building, it’s also important to look at who encounters your brand. To do that, Facebook provides a wealth of information about your users’ demographics. You can see demographic data about the people who have chosen to like your page and those whom you’ve reached with your posts.
This information can help to show you if you are successfully reaching your brand’s intended audience. With this kind of insight, you can pinpoint and report on demographic categories that appear especially likely to engage with your content. Let’s dive in and look at some key Facebook Insights charts that will help you learn more about the audience you’re reaching on Facebook.