Sometimes the big picture isn’t enough when it comes to data. Sometimes you want to dig deeper and get more granular by looking at a specific segment of your audience. The closer you can get to understanding the details of your site visitors, the better you can understand who they are and what they want.
When the default Google Analytics reports aren’t providing the detailed insights you need, you can apply segments to drill down into a subset of your data. In turn, you can also use these segments to customize your digital marketing reports in Megalytic.
The Traffic by Segment widget shows metrics broken out by individual Google Analytics segments. These can include both the default segments as well as custom segments you’ve created for that account. Before using this widget, you’ll want to make sure you understand how the default Google Analytics segments are set up and how the ones that you’ve created are synced with your Megalytic account.