As a digital marketing professional, you spend hours ensuring that your clients’ websites have analytics setup accurately. You work meticulously to ensure that you’re properly tracking the sources that drive people to the site and evaluating which efforts result in leads. You’re committed to your clients and you’re super busy because you’re good at what you do. That’s awesome.
The downside is, sometimes this loving care for clients can cause an agency to neglect tracking its own internal marketing efforts. But you hard-working agencies deserve a little me time too. It’s important to make sure that you’re giving attention to accurately setting up analytics on your own site, as well as tracking the results of each channel. You’re a pro, but sometimes everybody needs to get back to basics.