Understanding the Treemaps Report in Google Analytics

Published January 28, 2016
You have your go-to analytics reports – the ones you use on a regular basis to look at data by channel or to assess paid search engagement on your site. These reports are your tried and true, and the ones you constantly turn to for fresh insight. While it’s natural to have favorites, remember that Google Analytics often introduces new reports that give marketers additional ways to analyze website data.
Instead of ignoring them, take advantage!
The Treemap report is one such example, giving marketers a different way to compare volume and engagement by channel in Google Analytics. Through this report, you can identify performance holes in paid search campaigns, evaluate the benefit of links on other sites for driving traffic, and assess the effectiveness of social networks. Let’s take a closer look at how to read the Treemaps report, as well as how to apply the data to your online efforts.



Customizing SEO Report Templates for Clients

Published January 25, 2016
Ah, the search engine optimization (SEO) report!
It’s one often feared by both marketers and clients alike. Marketers struggle to pull together a report that helps clients understand the impact organic search is having on their site, in a way the clients will understand. Clients, on the other hand, can have trouble tying organic results to business goals or deciphering what all those charts even mean.
When showing search engine optimization results for clients, you want to present information in a clear, concise format that balances showing detail with highlighting the metrics that matter most to the clients’ business.
Thankfully, Megalytic allows you to create powerful, easily-editable SEO report templates to show the most relevant analytics information to your clients.
Let’s look at three Megalytic widgets that can help you do that and which should be included in your SEO reports.



Using Megalytic Client Dashboards

Published January 21, 2016
You spend time each month assembling digital marketing reports to share with clients, providing them access to important campaign data. You value these reports (as well as the reporting process), so you also make yourself available for regular discussions to help clients understand the progress that was made, what this month’s data means and how it translates to larger business goals.
This care helps clients understand what is happening today, but what if they want to quickly revisit what happened six months ago? Or what if they want to check on some metrics before your next scheduled call? It would be nice to be able to give clients access to a dashboard that allows them to look up this week’s website traffic or recall the number of conversions they received last quarter.
Now, with Megalytic, you can.
Megalytic’s new client dashboard feature allows you to create accounts for each client, in which they can log in and see the reports you’ve chosen to share. Instead of forcing clients to recall previous reports or to dig through piles of old email, this new feature allows them to easily look up data by logging into their own dashboard. Clients can select the date ranges they want to use for the reports – allowing them to view current or past data.
Whether you’re using your Megalytic account to create reports for one client or 100 clients, this feature allows you to easily share access to just the relevant reports with just the right people.
You’ll find several benefits to the client dashboard feature:
  • Add an unlimited number of clients
  • Host reports with Megalytic or from your own domain
  • Allow clients to modify date ranges and download PDF versions of reports
  • Share only the reports you wish, and only once you’ve sifted through data and have added commentary to call out results to your clients
Let’s take a closer look at how to set up reporting dashboards for your clients.



Practical Uses for Real-Time Google Analytics

Published January 18, 2016
While historical analytics data can be used to guide long-term website strategy, real-time analytics data can be used to monitor and analyze website traffic on the spot. Google Analytics offers a real-time view that allows you to see how many active users are on your site right now, including where they’re located, how they found your site, what pages they’re viewing and the actions they’re taking.
This level of real-time analytics is helpful both for testing implementation of tracking code, as well as for monitoring site traffic when events dictate special attention to the website. Let’s talk about a few scenarios where real-time analytics may be helpful for marketers, as well as some tips for using the interface.



Top Digital Marketing Trends for 2016

Published January 12, 2016
The year 2015 saw incredible growth in the digital marketing world, from ever-increasing mobile use to expanded capabilities for tracking web users. Whether you’re an in-house marketer or a member of a digital agency, this is an exciting time, and it’s important for you to stay aware of upcoming digital marketing trends. It will not only affect how you optimize websites for organic search, how you build sites moving forward, how you track data and how you create online advertising campaigns, it will give you more insight into the most important marketing component of all – your audience. In this article, we’ll cover a few of the top marketing trends we’ve seen on the web this past year, as well as what marketers should be focusing on in 2016.




Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.


When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:



It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.