Sure, you may start analyzing website data by looking at traffic volume and engagement to give yourself a general view of how many people are finding your site. But are you also taking the time to evaluate demographic data such as age, gender, and interests to learn more about the people who do find it?
Looking at traffic by demographics will tell you even more about your visitors, allowing you to identify if you’re actually reaching the audience you desire to target. In addition, you can also see if a particular unexpected demographic is taking interest in your site. For instance, you may currently target 18-24-year-olds, but find that you’re getting the most interest from people in the 35-44 age range. This level of insight can help you uncover new, more profitable opportunities for marketing.
To help businesses leverage these insights, Megalytic offers a Traffic by Demographics widget allowing you to show Google Analytics demographic data in your reports. In this article, we’ll review how to set up this widget in your reports, as well as how to customize it based on the information that you want to show. Of course, you’ll first want to make sure that you’ve enabled demographic data collection in Google Analytics. Once the data begins appearing in your reports, you can import it into the widget.