If you’ve been reading the Megalytic blog for any length of time, you know we take getting to know your audience pretty seriously. We think all businesses should know what their audience looks like, what they’re interested in and the types of content they’re most prone to read and to share. However, that’s not all. Evaluating you website users’ technology –or how they are physically accessing your website—is equally important, and allows you to better plan site builds, flag device-specific issues, and better understand your audience overall.
This data proves valuable not only for developers and creative staff, but also for clients who want a better grasp of how people are accessing their sites.
As mobile and tablet devices continue to dominate a larger percentage of Internet access, you’ll want to include this data in your reports. To easily break down what devices people used to view your site, use the Traffic by Platform/Device widget within Megalytic.