Whether you’re actively using social media or not (we do hope that you are), nearly all sites will find that they receive traffic and engagement stemming from social channels. This is because even if your brand isn’t active on social media, you can bet that your audience or customers are. To measure results from social media, Google Analytics provides a wealth of information about how much traffic each social network drove to your site, as well as how engaged those visitors were when they got there. Social referral data should always be included with your reports.
The Social Referral Traffic widget within Megalytic allows you to capture and report on social data, showing your boss or client how well each social channel contributed to the site’s overall performance.
In this post we will show you how to use Megalytic to show referrals from social channels.