Customizing Megalytic: Social Referral Traffic Widget

Published October 30, 2015
Whether you’re actively using social media or not (we do hope that you are), nearly all sites will find that they receive traffic and engagement stemming from social channels. This is because even if your brand isn’t active on social media, you can bet that your audience or customers are. To measure results from social media, Google Analytics provides a wealth of information about how much traffic each social network drove to your site, as well as how engaged those visitors were when they got there. Social referral data should always be included with your reports.
The Social Referral Traffic widget within Megalytic allows you to capture and report on social data, showing your boss or client how well each social channel contributed to the site’s overall performance.
In this post we will show you how to use Megalytic to show referrals from social channels.



Determining & Measuring Online Marketing KPIs for Your Business

Published October 22, 2015
The concept is simple – you can’t report on campaign performance if you don’t know how the business measures success. You need to be able to point to the metrics that best indicate how well your efforts have contributed to larger business wins. These data points are your key performance indicators (KPIs). They’ll allow you to quickly determine how well your campaign is doing and where adjustments may need to be made. They’re also the metrics that will matter most to the executives reviewing your reports.
Once you’ve identified your most important KPIs, you’ll be able to more accurately associate business goals to online metrics. For a lead generation site, these KPIs may be:
  • How many leads are you getting from your site?
  • How many items are you selling through your site?
  • How much revenue are you driving through your site?
Other KPIs to help you determine how well you’re reaching your audience online may include:
  • How many unique individuals are visiting your site?
  • How much time are people spending, on average, while browsing your site?
  • How many people are completing an event that correlates to showing interest in your brand beyond a quick look at the site (for instance, watching a video)?
  • How many people are finding you through specific online channels (e.g., organic search)?
Boiling marketing success down to the most crucial KPIs allows you to provide a report that highlights the information your stakeholders care about. In this article, we’ll talk about reporting on the KPIs most crucial to lead generation and ecommerce websites.



Customizing Megalytic: AdWords Campaigns Widget

Published October 15, 2015
By now you’ve heard the news – Megalytic now integrates with AdWords!
With this integration, we’ve given PPC advertisers a better way to showcase campaign results to clients in a highly customizable and easily readable format. Megalytic’s new AdWords widgets pull in precise data from your campaigns, allowing you to include stats for clicks, impressions, costs, conversions, and more. You can then show this information in bar graphs, line charts, or tables, depending on how you want to portray data for your clients – giving you total control and flexibility.
We’ve already received some great feedback about this new integration. Today, we wanted to give you a closer look at how you can customize one of our key AdWords report widgets – The AdWords Campaign widget.



Implementing Megalytic for Client Reporting: A Case Study with Digital Agency SEO Exposed

Published October 13, 2015
Client reporting – it’s the great time-suck that nobody seems to plan for. We know report time is coming, it always comes, but there we are at the end of each month, scrambling to get the reports done before all the important client meetings.
Stop us when the scene begins to sound familiar…
Analytics staff are copying and pasting from Google Analytics, AdWords, and other tools directly into Excel or PowerPoint. Project managers are reviewing the work, asking for additional data, and writing up summaries to highlight KPIs and explain the meaning of the data to clients. Meanwhile, lots of other work needed attention and other deadlines were looming... now they’re missed. Its chaos and it’s engulfing the agency.
SEO Exposed, a rapidly-growing Cincinnati-based agency, was facing this exact problem. Reporting was taking up too much time from too many people, and it needed to automate reporting so staff could get back to doing client work. The agency selected Megalytic, and according to Chief Operating Officer (COO), Richard Walker, “The impact has been huge. Megalytic helps the agency be much more efficient so we can focus on execution for clients.”



Does Bounce Rate Really Matter?

Published October 9, 2015
Sooner or later, the topic of bounce rate will come up. It may be at the beginning of a client engagement, or even months in. But at some point, even when you least expect it, your client will see the metric on a report you’ve prepared and they’ll have questions. Lots of them.
Questions like:
  • How important is bounce rate in assessing website performance?
  • What’s a good bounce rate?
  • How does bounce rate work together with other metrics?
To understand how to address these questions, let’s start by defining bounce rate. A “bounce” occurs when someone lands on one page of your website and leaves without any tracked interaction beyond that page. By default, Google Analytics tracks interaction when someone clicks to visit another page on your site.
However, interaction can also occur through a goal conversion (for example, submission of a form) or a custom event (clicking a video play button). These items require custom setup beyond the default settings of Google Analytics.
Now you know what a bounce rate is, but what can it tell you?




Digital marketers spend a lot of time focused on PPC and SEO campaigns in order to drive desirable traffic to a website. The phrases we’re ranking for and bidding on get meticulous attention, so much so that we often forget about some of the other ways that visitors find us.

We put a tremendous amount of the effort we put into reviewing organic search data and PPC campaign performance in analytics. But how closely do we monitor referral reports?

If that’s not a channel you review regularly, you may be missing out on seeing traffic that is coming directly from links you’ve obtained around the web, local business listings, news mentions, and more. Many times, links are only considered as a means to an end, a metric that Google uses in determining how to rank sites in the SERPs (search engine results pages). But the fact is, many of a site’s links may be directly contributing to its traffic.

In this article, we’ll review how to look at referral reports in Google Analytics, and some of the many ways to use that data to better inform your web marketing decisions.


When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:



It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
Remember how your mom told you not to stand too close to the television because it might hurt your eyes?

The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.

Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.