BLOG

Google Analytics Report Templates for Automating Monthly Reports

Published September 29, 2015

Redirect

Creating a Web Analytics Report for the Big Picture Executive

Published September 29, 2015

Redirect

Using Megalytic to Create Google Analytics Report Templates

Published September 29, 2015

Redirect

Simplifying Analytics for Clients

Published September 24, 2015
A great many Megalytic customers are digital marketing agencies. These agencies typically need to create monthly marketing campaign performance reports for their clients.
Why do they use Megalytic? Because Megalytic simplifies analytics for clients. The importance of the concept of simplification struck me as I was reading this blog post written by one of our awesome agency customers, Highline Ideas. The post talks about how important it is to simplify analytics for clients, and how they use Megalytic to do it.
If you work for an agency, you probably struggle with this problem as well. You've got data in Google Analytics, Google AdWords, and Google Search Console (formerly Webmaster Tools) - packed with insights that you need to share with clients. But, those tools are too complex for your end users, right? They just need a simple report that shows them what happened with their website and campaigns.
So, what can you do? Maybe cut and paste images from those tools into PowerPoint, Word, or Google Docs? Sure, many people go that route, but there are two big problems with that approach.
  1. The charts and tables can still be complex and confusing. Can your customers look at the screens from Google Analytics, AdWords, and Search Console and understand the importance of the data they are looking at? Probably some can, but many will struggle. You need to simplify the data to address just the issues that your client cares about.
  2. It is a lot of time-consuming grunt work to build reports through manual cut-and-paste. And even if you do it, you are going to have to do it again next month, and the month after, etc., etc. Wouldn't it be better to simply set up the report once and have it generated automatically each month?
Megalytic solves both these problems for you. First, using connections to your Google Analytics, Google AdWords, or Search Console (formerly Webmaster Tools), Megalytic automatically pulls in the data you need and displays it in simple charts or tables, that you can easily customize to suite the needs of your clients. Secondly, Megalytic keeps your reports up to date, so that once you have set up a report they way that you want it, the report will always be populated with the latest monthly data. No more re-inventing the wheel each month!
This blog post takes you through the steps of setting up your first Megalytic report. If you have questions or comments, please contact us by submitting a help request.

 

 

2 Widgets being Discontinued October 10th: Links and Content Keywords

Published September 23, 2015

As you may know, Google has recently upgraded the API it provides for access to Search Console (aka Webmaster Tools) data. This is great news, but is also means that the old API is being discontinued, and we are losing access to some data.

Customizing Megalytic To Show Traffic to Specific Pages: Page Traffic Widget

Published September 23, 2015
You understand that good reports tell a story. The more relevant details you can pull into your reports, the stronger the story you’re going to provide your boss or client. That means getting as granular as you can with the right data.

Landing Page Tracking with Google Tag Manager

Published September 18, 2015
As a Digital Marketer, you often need to create special-purpose landing pages – most commonly for digital advertising campaigns or email marketing campaigns.

Analyzing Search Terms to Optimize AdWords Performance

Published September 15, 2015
To reach your audience, you need to understand what it is your customers are searching for when looking for a business like yours. This will not only give you an important glimpse into their intent and the types of products and services they’re after, but it will also provide valuable keyword insight for use in your marketing efforts.

Customizing Megalytic: Traffic by Geography Widget

Published September 9, 2015
Whether you’re tracking online performance for a local business or for one that serves customers around the globe, you pay close attention to what geographic areas bring you the most sales and leads. You know that geography is a key factor determining who to target with marketing efforts, where you’ve been successful, where new opportunities may lie, as well as where you may want to pull back. Thankfully, Google Analytics offers the means to help marketers measure this effectively.
To measure geographic performance, you’ll want breakdowns of traffic, engagement, and conversion performance for each area that you serve. Megalytic makes this easy with the Traffic by Geography widget, which lets you show exactly where your website visitors are coming from. You can measure the value of each geographic location based not only on volume of visits but also on engagement and conversion data to help you identify areas where your brand is most successful.
In this post, we’ll walk you through how to use the Traffic by Geography widget in Megalytic to get valuable geographic insights about your audience.
When you first add the Traffic by Geography widget, you’ll see both a map and table showing Sessions by Region for the business’s top ten locations. Color-coded circles will mark each region on the map, with each circle’s size varying based on the amount of traffic that area is responsible for.

 

 

Megalytic allows you to customize the location selection quite extensively based on your business’s geographic reach. Depending on whether your business serves a small local area or a worldwide audience, you’ll have very different concerns about how to break out the areas you’ve reached.

How to Modify Your 3rd Party WordPress Theme using a Child Theme

Published September 8, 2015
You’ve created your website using a WordPress theme that your company purchased. Now you need to modify the appearance or functionality on the site. What do you do?

Customizing Megalytic: Period Comparison Widget

Published September 3, 2015
As a marketer, you live and breathe data. You use data to inform marketing decisions and sometimes to shift business strategy. But for your data to be meaningful, it needs to be viewed in context. Often, looking at data historically can help provide the context marketers need to convey to clients not only what the numbers say, but what they truly mean.
Comparing data to past time periods provides an invaluable perspective for evaluating today’s performance. By comparing today to “yesterday,” you know whether sessions have increased or decreased over time, whether people are spending more or less time on the site, and whether you’re receiving more or fewer qualified leads than you were a year or even a few months ago. Your clients will be able to see how your efforts to improve their marketing and their business have contributed to visits, engagement, and conversions online over time.
Without that context, all you have is numbers.
Megalytic’s Period Comparison widget offers a wide variety of options for showcasing the performance of one time period vs. another. You can choose from any of the metrics available within your Google Analytics account, as well as selecting the precise date range you want to compare. You’ll find this widget useful for many reporting scenarios. Let’s go over the options for customizing this widget to your specific needs.

 

 

ALSO IN THIS BLOG

Remember how your mom told you not to stand too close to the television because it might hurt your eyes?
The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.
Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.

 

 

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
One of the most exciting and important aspects of digital marketing is the ability to understand exactly how your customers are finding you. It informs every single part of integrated campaigns and helps determine which efforts are working and which ones need to be revisited. Google Analytics allows you to zero in on the performances of different marketing channels to evaluate everything from brand awareness to social media messaging. To get the most insight from that data, it’s crucial to understand exactly how Google sorts your traffic.
Channels in Google Analytics are high-level categories indicating how people found your site. While the Source/Medium report shows you in more detail where people came from, Channels are broader, more “user-friendly” names lumping visits together in buckets useful for high-level reporting categories.
For instance, Facebook Sessions often show up in multiple ways in the Source/Medium report. They may appear as facebook.com, m.facebook.com, and l.facebook.com, all of which are variations of the same source. The Channels report will include all of these in the Social bucket, so you can see less granular, aggregate numbers on social media performance.