Whether you’re tracking online performance for a local business or for one that serves customers around the globe, you pay close attention to what geographic areas bring you the most sales and leads. You know that geography is a key factor determining who to target with marketing efforts, where you’ve been successful, where new opportunities may lie, as well as where you may want to pull back. Thankfully, Google Analytics offers the means to help marketers measure this effectively.
To measure geographic performance, you’ll want breakdowns of traffic, engagement, and conversion performance for each area that you serve. Megalytic makes this easy with the Traffic by Geography widget, which lets you show exactly where your website visitors are coming from. You can measure the value of each geographic location based not only on volume of visits but also on engagement and conversion data to help you identify areas where your brand is most successful.
In this post, we’ll walk you through how to use the Traffic by Geography widget in Megalytic to get valuable geographic insights about your audience.
When you first add the Traffic by Geography widget, you’ll see both a map and table showing Sessions by Region for the business’s top ten locations. Color-coded circles will mark each region on the map, with each circle’s size varying based on the amount of traffic that area is responsible for.
Megalytic allows you to customize the location selection quite extensively based on your business’s geographic reach. Depending on whether your business serves a small local area or a worldwide audience, you’ll have very different concerns about how to break out the areas you’ve reached.