It’s that time again! The dreaded week when you need to produce all the monthly analytics reports – dozens of them, maybe even hundreds – to send off to clients! You’ll spend the next 40 hours (or more) of your work life focused on grunt work - cutting and pasting and formatting – while your other work piles up all around you.
But you’re savvier than this. You know this work could be automated with the right tool. You may have even done your research and identified the tool that’s right for your company. But budgets are tight and everything needs to be cost-justified. To get your boss to pull the trigger (or sign off on the purchase), you need to justify the cost of that analytics reporting tool and show why it’s a good business decision.
This post is designed to help you do that, providing you with the ammunition you need to show how investing in an analytics reporting tool will save money and add value to the business.