When you work for a digital marketing agency, your clients want data. Or more accurately, they expect data. They expect it in the form of reports that show:
- how well campaigns are doing, and how they can be improved;
- the cost effectiveness of the search advertising;
- the demographics of their website visitors, and how well social media is doing at bringing the desired demographic to the website;
- etc, etc., …
And if you work for an agency, you already know this. You know client reporting has become a key service because you’re the person responsible for handling that reporting. Now, you must not only be a master of doing the work, you need to be able to show your results and the value the agency is providing.
Building better reports, faster is one reason many agencies have selected Megalytic as their client reporting solution. In this blog post, we look at one such agency – drumBEAT Marketing from Houston, TX – to understand the role client reporting plays in its business and how it uses Megalytic to better serve clients.