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Removing Semalt and other Referer-Spam from Megalytic Reports

Published November 28, 2014
Have you ever been creating a report for a client or colleague and notice that all kinds of strange traffic from semalt.com, buttons-for-website.com, and other weird places is showing up?

Use Google Analytics and Webmaster Tools to Manage B2C Holiday Campaigns

Published November 25, 2014
Thanksgiving. Black Friday. Cyber Monday. Christmas. Business-to-consumer (B2C) marketers see the holiday season drive substantial increases in website visitors and sales. For many, this season will make or break business results for the entire year.
During and after the holiday season, you will need to report on business performance. How well is the website performing vs last year? Which of our new campaigns are turning out to be the most effective? How can we tweak the campaigns that are underperforming to improve our results? What can be learned from this year’s results in order to improve next year?
Start working on your analysis and reports now – it is never too early. Learn to use Google Analytics and Google Webmaster Tools to compare with last year and identify what’s working this year.

 

The Benefits of Megalytic as a Reporting Platform for Digital Marketing

Published November 21, 2014
Whether you work for an agency or an in-house digital marketing team, you’ve probably experienced the pain of reporting. Pulling together stats from Google Analytics, AdWords, Webmaster Tools and other sources. Massaging the data you’ve collected and creating charts in Excel. Taking screenshots and pasting them into Word documents for your client or team members to view.
Hours and hours of tedious work, on a regular basis. Why hasn’t somebody built a tool for this?
Actually, we have. Megalytic is a reporting platform for digital marketing that eliminates the time suck of manual reporting tasks. Because you have better things to do with your time, right?

 

Learning to Use the Google Analytics Ecommerce Reports

Published November 19, 2014
Your company finally got Google Analytics Ecommerce tracking up and running on the website. As the resident analytics pro, your job is to now take that data and turn it into insights that can help your company market better and be more profitable.
But, where to start?
The Google Analytics standard Ecommerce reports provide an amazing amount of insight right out of the box. In this post, we take you through some of the key Ecommerce reports and indicate how the data they provide can help your company optimize your online selling.

 

Top Metrics for Lead Generation Websites

Published November 12, 2014
The Sales team needs leads and your Marketing department is doing everything they can to bring visitors to the website. Both groups need to know what’s working so they can double-down on the lead generation strategies that work best.
Everyone is looking at you, the analytics guru, to help them identify what’s working and what’s not. SEO, email marketing, paid search, social media – which efforts are attracting and engaging high-quality inbound leads?
So how do you measure the effectiveness of a lead generation website? How do you create reports that identify success and highlight areas for improvement?
The key is to focus on goal completions at the top of the conversion funnel and pulling together a report that identifies the channels that most effectively attract website visitors who engage with the business.

 

Creating Custom Google Analytics Reports for Clients

Published November 7, 2014
Your client relies on data to see how their website and marketing campaigns are performing. In theory, they could log in to Google Analytics to gather this information themselves but they don’t really know how to use it and they are too busy to learn. Also, that’s why they keep you around, to help them understand.
So, how can you, their expert, present them the right data?
You could export some of the standard Google Analytics reports and email them over. But, from your client’s perspective, the standard Google Analytics reports don’t provide much insight. They don’t look at the right metrics, explain what those metrics mean, or focus on the most important goals of their business.
As a marketer, we want to do right by our clients. That means moving beyond generic Google Analytics screenshots and, instead, giving our clients customized analytics reports to show the right data and tell the right story.
In this post, we show you how to use Megalytic to build a custom report that puts the right data in front of your client and tells a story that relates the information to their business.

 

Identifying Drop-Off Points On Your Website with Google Analytics

Published November 5, 2014
For as hard as you work to get people on your site, you want to keep them there. You want to encourage them to stay and to complete the desired action(s) you’ve set out. Otherwise, the traffic you worked so hard to generate via SEO, PPC, email marketing, etc, it’s, well, wasted.
So are all those dollars spent on marketing tactics.
Unfortunately, though, this is what happens too often as visitors leave our sites after brief visits. To combat this, Google Analytics offers data to help you examine where these people are dropping off and to identify why they’re leaving. By pinpointing where visitors are abandoning, as well as where they came from before they left, you can develop strategies to better engage them and keep them on your site through the point of conversion.
Where do you start?

Share Google Analytics Benchmarking with Clients to Help Design Marketing Campaigns

Published November 3, 2014
Your agency just delivered a killer digital marketing campaign for your newest client. Website traffic is up, conversions are up, and you are feeling pretty good about your work. However, when you share the results with your client, they have only one question – “How does this compare with other companies like us?”
Google Analytics Benchmarking can help you answer that question. Recently re-introduced by Google, Benchmark reports help marketers get a better grasp of how they stand against others in their industries. By sharing this data with clients, you can help them understand where they stand and work with them to craft more strategic marketing campaigns.

ALSO IN THIS BLOG

Remember how your mom told you not to stand too close to the television because it might hurt your eyes?
The same rules can apply to data. If you’re too close, you may miss the patterns and trends that are crucial to understanding your website’s performance. You can’t judge a site’s performance looking at data in the bubble of a single day, you must consider any day’s traffic compared to the days before and after.
Google Analytics makes it fairly easy to analyze trends over long periods of time. But it also allows you to stand right in front of that TV, to look at more granular levels of time, right down to the hour.
There’s a better way to get that close to the data, without burning your retinas. We’ll cover how to analyze traffic effectively in today’s post.

 

 

When the client first came to you, you talked up the value of Google Analytics. You emphasized the importance of seeing where your traffic was coming from. You went on and on about how Google Analytics can show traffic sources to pinpoint whether people came from search, social media or a specific site referral, and how valuable this data was. You sold them on it, so much so that your client looked forward to receiving that first report, the magical day when they would finally understand where visitors were coming from.
But then the report came, and it looked like this:

 

 

It showed that 10% of your client’s traffic came from “(direct)/(none)”. What does this label mean? How do you explain Direct traffic to your client? Better yet, how do you explain “none”?
Let’s take a closer look at understanding Direct traffic in Google Analytics and how we can address it with clients.
One of the most exciting and important aspects of digital marketing is the ability to understand exactly how your customers are finding you. It informs every single part of integrated campaigns and helps determine which efforts are working and which ones need to be revisited. Google Analytics allows you to zero in on the performances of different marketing channels to evaluate everything from brand awareness to social media messaging. To get the most insight from that data, it’s crucial to understand exactly how Google sorts your traffic.
Channels in Google Analytics are high-level categories indicating how people found your site. While the Source/Medium report shows you in more detail where people came from, Channels are broader, more “user-friendly” names lumping visits together in buckets useful for high-level reporting categories.
For instance, Facebook Sessions often show up in multiple ways in the Source/Medium report. They may appear as facebook.com, m.facebook.com, and l.facebook.com, all of which are variations of the same source. The Channels report will include all of these in the Social bucket, so you can see less granular, aggregate numbers on social media performance.