Your client relies on data to see how their website and marketing campaigns are performing. In theory, they
could log in to Google Analytics to gather this information themselves but they don’t really know how to use it and they are too busy to learn. Also, that’s why they keep
you around, to help them understand.
So, how can you, their expert, present them the right data?
could export some of the standard Google Analytics reports and email them over. But, from your client’s perspective, the standard Google Analytics reports don’t provide much insight. They don’t look at the right metrics, explain what those metrics mean, or focus on the most important goals of their business.
As a marketer, we want to do right by our clients. That means moving beyond generic Google Analytics screenshots and, instead, giving our clients customized analytics reports to show the right data and tell the right story.
In this post, we show you how to use Megalytic to build a custom report that puts the right data in front of your client and tells a story that relates the information to their business.