Our websites are living, breathing entities. They are the voice and face of our brands, and often the first touch point for customers looking for information about the product or services we sell. Websites should never be unchanging and static. Instead, we need to constantly tweak, test, and improve our sites to ensure we are getting the best possible results. A/B testing provides one of the most effective techniques for making informed decisions about improving our sites.
However, A/B testing should not be approached without developing a carefully considered plan. To develop that plan, ask yourself a few questions.